agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. Marketers Will Invest Heavily in YouTube Influencers. We all know that influencer marketing is huge but vlogging by influencers is set to get mammoth in 2019.

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Social Media UGC Adwords Influencer 132

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community.

Industry 102

Industry Social Media Hashtag Instagram 102

Pixlee

FEBRUARY 23, 2018

The following three customer acquisition trends should play crucial roles in 2018. Building connections with social influencers who can attract more followers. Expect to see user-generated content (UGC) become even more common in 2018. Effective UGC includes a mixture of positive and critical perspectives.

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Retail Trends UGC Authentication 55

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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UGC Content Instagram Hashtag 60

Pixlee

SEPTEMBER 21, 2020

One of the most effective ways to diversify your content organically is through user-generated content (UGC). UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign.

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UGC Brands Apparel Content 56

Pixlee

APRIL 17, 2019

Instagram Stories really came into its own in 2018. Isle features UGC of their customers in blog posts. Find the Right Influencers. Social media managers are often at the forefront of relationship management with influencers, micro-influencers, and even nanoinfluencers to grow their audience and drive sales.

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Social Media UGC Social Media Management Authentication 74

Later

FEBRUARY 16, 2021

As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Influencers, celebs and even politicians have all experimented with buying followers in the past. Q&A sessions with influencers that boost your credibility. Encourage more UGC (User-Generated Content). Companies tap into the $6.48

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Buy Instagram How To Geotagging 111

agora pulse

APRIL 11, 2018

” That seems sooooo Early 2018 now. What this means for users: If you began using a third party tool for the first time after April 4, 2018, you will not be able to manage the private messages (PMs) you receive on your Facebook Pages. Remember when we social media marketers freaked out over the “ Facebook apocalypse ?”

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API Instagram Facebook Hashtag 119

agora pulse

APRIL 11, 2018

” That seems sooooo Early 2018 now. What this means for users: If you began using a third party tool for the first time after April 4, 2018, you will not be able to manage the private messages (PMs) you receive on your Facebook Pages. Remember when we social media marketers freaked out over the “ Facebook apocalypse ?”

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API Instagram Facebook Hashtag 119

Social Media Strategies Summit

MAY 24, 2019

LEGO uses UGC to keep fans engaged. The brand uses a mix of original content and user-generated content (UGC) to keep fans engaged. Nike collaborates with YouTube influencers to expand rech. Nike has close to 1 million subscribers on YouTube, but influencers Dan and Lincoln Markham of the popular YouTube show, What’s Inside?

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YouTube Brands Fashion UGC 124

Sprout Social

FEBRUARY 3, 2022

Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Connect with influencers to raise brand awareness. Although influencer marketing is all the rage right now, some brands are still hesitant to get on board. Wild, right?

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Campaign Engagement Marketing Hashtag 137

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

Sprout Social

AUGUST 12, 2020

In 2018, Nike teamed up with conversational AI platform, Snaps, to create a Facebook Messenger Bot for its Air Jordan brand. Take a page from Nike’s book and make use of UGC and on-screen text. Partner with influencers. No brand understands the power of influencers like Nike. Memorable. Embrace emotional storytelling.

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How To Apparel Influencer YouTube 133

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. Methodology.

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Video Retail Influencer YouTube 131

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. To kick off the challenge, GUESS partnered with popular influencers including @ourfire (2.3M

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Brands Meme Hashtag Campaign 114

Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Why UGC is Powerful for Beauty Brands. What’s more?

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UGC Brands Content Instagram 60

Buffer Social

JULY 16, 2018

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Hailley : Instagram is a very promising platform in terms of both organic posting AND advertising in 2018 and beyond. billion in the U.S. Brian : Very soon!

Instagram 75

Instagram Strategy Tips How To 75

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. This can directly influence your social strategy as you spend more time driving traffic from the sources that make sense.

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Campaign Social Media Metrics Trends 111

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. This UGC encourages people to support the campaign to provide life-changing education. This gives them a leg up on the competition, as their UGC feels especially authentic. Conclusion.

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Campaign UGC Content Tourism 43

Ignite Social Media

MAY 4, 2020

A Brief History: Originally named YouTube Reels , YouTube Stories were launched and tested with select accounts in early 2018. Influencer Partnerships – Because this feature is prominently made for the creator community, it’s ideal for brands to partner with YouTube creators to create sponsored content versus creating their own stories.

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Social Media Brands Content Real Estate 121

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. A 2018 study found that 78% of Americans have found products on Facebook that they later purchased. #24:

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Statistics Social Media Marketing Instagram 67

Buffer Social

NOVEMBER 12, 2019

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Get this: During Black Friday 2018, there were reports of brands getting 2000% ROI from using SMS campaigns during the Black Friday weekend. . Focus on user-generated content (UGC).

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Social Media SMS UGC Marketing 67

Later

JUNE 12, 2019

As part of the We community, she shared her story on how it feels to be a new American, her favorite place, and who has influenced her most at WeWork—link in bio! What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. wearewework #weareone. A post shared by WeWork (@wework) on May 20, 2019 at 4:44pm PDT.

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Instagram UGC Feed Feedly 73

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing.

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Influencer Tools UGC Marketing 100

Later

SEPTEMBER 19, 2018

All of these topics should help you create topic buckets that will influence what kind of hashtags you want to use for each individual post. A post shared by Pink House (@pinkhouseorganics) on Jul 11, 2018 at 3:35pm PDT. And when it comes to choosing your hashtags, it’s important not to be generic!

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Small Business Instagram Strategy Hashtag 61

Later

JANUARY 30, 2019

A post shared by Nordstrom (@nordstrom) on Jun 15, 2018 at 5:52pm PDT. A post shared by SNOWE (@snowehome) on Jun 17, 2018 at 10:58am PDT. A post shared by Smoothie Bowls & Nicecream (@beautifulsmoothies) on Jun 15, 2018 at 8:50pm PDT. A post shared by Allbirds (@allbirds) on Jun 13, 2018 at 9:29am PDT.

Hashtag 111

Hashtag Instagram Travel Communities 111

Later

JUNE 17, 2020

Timeliness has always been an important factor in the Instagram algorithm, but ever since Instagram updated the algorithm in early 2018, when you post to Instagram is more important than ever! You’ve probably already spotted brands and influencers on Instagram seamlessly using Instagram Stories templates as part of their strategy.

Instagram 80

Instagram Hashtag How To UGC 80

Sprout Social

AUGUST 21, 2018

Sharing User Generated Content (UGC). Stories represent a fantastic place to publish UGC if you don’t want it to dominate your main feed. Here’s a recent example from Salesforce ’s recent Story from their TrailheaDX 2018 conference. A post shared by SHAKE SHACK (@shakeshack) on Aug 7, 2018 at 6:52pm PDT.

Instagram 90

Instagram How To Hashtag Feed 90

Social Media Strategies Summit

OCTOBER 1, 2020

In 2018, they built first-of-kind video production solutions for YouTube’s customers. Brands can be so much more nimble – from using free tools (like YouTube’s Video Builder) to influencers to even their own employees to create content. Production timelines and the costs for video have decreased significantly.

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Team UGC Video Training 130

Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Thanks to the rise of Lightroom presets , and tons of other great photo editing apps , brands, business, and influencers can take advantage of carousel posts to show off their digital edits.

Instagram 81

Instagram UGC Curation Apple 81

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. I work with ambassadors.

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Features Brands Influencer Travel 52

Later

FEBRUARY 19, 2020

In fact, according to our research , influencers who post with 10+ hashtags get an average engagement rate of 6%! . You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more! . But hashtags have plenty of uses beyond improving your discoverability.

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Hashtag Instagram UGC Comments 82

Sprout Social

DECEMBER 14, 2018

Say which specific strategies you’re going to employ (UGC campaigns, influencer marketing, Facebook carousel ads and so on). Visual reporting is also great for conveying events such as engagement spikes or shout-outs from influencers. — Adweek (@Adweek) November 13, 2018. Publish more UGC. Measurable.

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Template Templates Report Social Media 88

Sprout Social

JANUARY 30, 2019

Because 2018 was a whirlwind year for social marketing to say the least. And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. Pop-Tarts (@PopTartsUS) March 6, 2018. A post shared by Orlando Food Photos (@dafoodie) on Dec 22, 2018 at 5:07am PST.

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Social Media Strategy Marketing How To 112

Hootsuite

AUGUST 19, 2020

Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

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Campaign Social Media Travel Hashtag 145

Later

AUGUST 25, 2020

Will you be working with influencers on your campaign? A post shared by lululemon UK & IRE (@lululemonuk) on Dec 6, 2018 at 8:52am PST. You can use this board to brief your team, photographers, and influencers about the aesthetic and visual qualities that you’re going for. What is the focus of your holiday marketing efforts?

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Campaign Marketing How To Instagram 89