Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163

Content Training Marketing Industry 163

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence?

Influencer 199

Influencer Campaign Report CPM 199

Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Video will continue to grow in importance in 2018. More Video.

Strategy 133

Strategy Social Media CPC Influencer 133

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 114

Social Media Marketing Sentiment Influencer 114

Ignite Social Media

JANUARY 8, 2019

This article originally appeared on Forbes.com , on December 28, 2018. By most accounts, influencer marketing is now a multibillion-dollar industry. Balancing Influencer Reach And Content Quality. The main difference between these somewhat arbitrary groupings is the size of the influencer’s follower count.

Influencer 141

Influencer Marketing Syndication Analysis 141

Pam Moore

JANUARY 17, 2018

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Social media including Facebook is NOT a solution to your marketing woes. However, this isn't new.

Facebook 164

Facebook Training Template Templates 164

WebInKnow

AUGUST 26, 2020

Everyone and their grandmother wants to learn about influencer marketing — in 2018, people searched for the term “influencer marketing” 61,000 times per month. Even if you haven’t been searching for influencer marketing on Google, you’ve definitely seen posts like these on your own social media.

Influencer 98

Influencer Marketing Social Media Google 98

Convince & Convert

FEBRUARY 1, 2018

Now, any athlete can build their own fame, reputation, and influence through their social media platforms. As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. Tweets will fly; reputations will be built and broken; influencers will be born. Click To Tweet.

Sports 115

Sports Reputation Committee Marketing 115

Forbes Social Media

JANUARY 1, 2019

Influencer marketing took off in 2018, the number of campaigns doubling in a year. But companies hoping to take advantage of the sector for their brands need to be smart about five key trends that are reshaping the industry and making it more responsive, responsible and reliable.

Influencer 111

Influencer Trends Marketing Campaign 111

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. But things change, right?

Influencer 112

Influencer Marketing Survey Campaign 112

Ignite Social Media

OCTOBER 30, 2017

As 2017 is quickly coming to a close, it is time to start planning for 2018. The sessions were well organized and very valuable, even for people who consider themselves highly knowledgeable in terms of social media marketing. Social Media Marketing World. Social Media Marketing World is presented by Social Media Examiner.

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Conference Social Media Cost Template 106

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Devumi

DECEMBER 4, 2017

Here are some of the digital marketing trends that brands need to prepare for in 2018. The continuing popularity of influencer marketing Reaching out to influencers is […]. The post The Digital Marketing Trends to Watch Out For in 2018 appeared first on Devumi.

Trends 60

Trends Marketing Influencer Brands 60

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Instagram is experiencing massive growth each year.

Influencer 75

Influencer Trends Brands UGC 75

Pam Moore

JUNE 5, 2018

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. There is power and opportunity in building a platform that serves a niche market with real value.

Brands 157

Brands How To Authentication Training 157

Devumi

JANUARY 4, 2018

For those involved in digital marketing, 2018 offers a fresh start to come up with better campaigns. In the spirit of the season, here are a few New Year’s resolutions that marketers like you should try keeping for a successful 2018.

Marketing 60

Marketing Meeting Campaign Content 60

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Social Media 112

Social Media How To Training Industry 112

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

MARCH 22, 2018

Netflix, Hulu, and Amazon Prime have the online streaming market covered. While this sounds rather simple, sometimes we just need to remind ourselves that it isn’t exactly about the influencer, but about the audience. The post Is YouTube Unsubscribing from Influencers? The post Is YouTube Unsubscribing from Influencers?

YouTube 110

YouTube Influencer Policies Authentication 110

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Audiense Influencers Report. Use case for B2B. Campaign US.

Analysis 96

Analysis Advertising Journal B2B 96

Audiense

MARCH 14, 2018

— Audiense (@AudienseCo) March 8, 2018. We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. The first report I reviewed was the 2018 report and the results surprised me. Take a look at the distribution graphs for the report below about IWD 2018.

Comparison 90

Comparison Influencer Report Film 90

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns.

Fashion 409

Fashion News Report Review 409

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Want to create a more inclusive marketing strategy? pulluporshutup.

Influencer 65

Influencer Travel Marketing Instagram 65

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? million on Instagram.

Trends 145

Trends Influencer Strategy Hashtag 145

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 272

Socialmedia.biz

JUNE 8, 2018

To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. Here is a look at the top social media conferences in 2018. Social Media Marketing World . The conference is being labeled as the largest social media marketing conference in the World. The Social Shake-Up

Conference 79

Conference Eventful Social Media Microsoft 79

Pam Moore

FEBRUARY 6, 2018

Marketers should not throw in the towel for Facebook marketing. If you still feel like stomping off into a corner on some remote tropical island for the rest of 2018 until this sorts itself out, don't do it. Why less is truly more – quality over quantity is the mantra for 2018. It's not time to give up.

Feed 164

Feed Feedly News Tips 164

Pixlee

JANUARY 23, 2018

Influencer marketing is holding steady as an important element of any serious marketing strategy. Expect to see a considerable portion of marketing budgets allocated to influencers this year as it becomes an always-on strategy. Investing More in Micro-Influencers. Emerging Trends. Bigger Budgets. Challenges.

Influencer 41

Influencer Trends Marketing Authentication 41

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

Social Media 91

Social Media Brands Statistics Comparison 91

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018. Date: February 22-23, 2018.

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Conference Social Media Price Hubspot 103

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

B2B 123

B2B Marketing Apple Conference 123

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Skift Forum – Europe : Berlin (April 26 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer Marketing.

UGC 41

UGC Trends Marketing Curation 41

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018.

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Conference Marketing B2B Class 41