Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win in a digital market that doesn't ever stay constant? Why you MUST take an audience based approach to marketing online or offline.

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Social Media Authentication Metrics Feed 157

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. measurePR April 2018. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. measurePR May 2018.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed.

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. It can be achieved if you work in marketing, sales or business development. With the help of technology you can build an online community to help build your business or network with people in the industry.

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Tips Skills Creative Commons Resources 178

Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Take a listen to episode #243 of the Social Zoom Factor podcast and learn how you can get a grip on not only the recent announcement, but also how to get a grip on your Facebook marketing in 2018.

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Ignite Social Media

OCTOBER 29, 2018

Users earn this title by being an active member of the community. Top Fans gives business the ability to communicate with and reward their faithful fans. To no surprise, Facebook is dominating th e video ad spend market. The trending categories for 2018 are home décor, jewelry, wellness, toys, hosting, and tech accessories.

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Social Media Badge Trends Collaboration 109

Ignite Social Media

JANUARY 23, 2018

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. However, we do have some immediate suggestions as we start crossing off days in 2018. As you’re planning your content in 2018, consider making more quality content that asks for user’s participation. Make more videos.

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Brands Statistics Instagram Video 111

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 114

Social Media Marketing Sentiment Influencer 114

Ignite Social Media

JUNE 12, 2018

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. ” – Jen Burns, Senior Community Manager. “Marketers will start using messenger ads and chatbots more frequently for more 1:1 communication.”

Social Media 90

Social Media Applications Hosting Cost 90

Buffer Social

MAY 3, 2018

So with F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference. Here are five key updates from F8 2018 and some thoughts on what F8 could mean for the social media industry moving forward: F8 2018: 5 key updates.

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Pam Moore

JUNE 5, 2018

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. There is power and opportunity in building a platform that serves a niche market with real value.

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Brands How To Authentication Training 157

Buffer Social

APRIL 30, 2018

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Here’s everything you need to know about Facebook F8 2018, including some key sessions to keep an eye on and predictions for F8 2018.

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Conference API Privacy Facebook 94

Ignite Social Media

MAY 14, 2018

In this post, we break down our top takeaways from Facebook F8 2018 and their implications for brands. This feature is meant to make communities an integral part of the Facebook experience by helping users navigate to their existing groups and discover new ones more easily. Facebook Focuses on Shared Experiences. We’ve got you.

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Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. It’s not just the loyal fans that love their marketing strategy.

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Communities UGC Geotagging Real Estate 70

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018. Date: February 22-23, 2018.

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Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. A2: I stumbled into PR/marketing. I had no focus in PR or marketing at all in school. measurePR #PRStudChat #measurepr. A3: Hard to say.

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Education Creative Commons Metrics Journal 102

Sprout Social

FEBRUARY 5, 2019

These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement the integrated marketing campaigns they execute on social.

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Ignite Social Media

DECEMBER 8, 2017

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. Must Have #5: A Community. Neglect them and you’ll be left with a wasted budget and a forgotten Twitter login.

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Content UGC Instagram Social Media 99

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Soundcloud.

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Industry Real Estate Content Insurance 132

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

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Video Marketing UGC Hashtag 98

Audiense

MARCH 14, 2018

— Audiense (@AudienseCo) March 8, 2018. We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. The first report I reviewed was the 2018 report and the results surprised me. Take a look at the distribution graphs for the report below about IWD 2018.

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Comparison Influencer Report Film 90

Pam Moore

NOVEMBER 30, 2018

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community. The truth is that communities take time.

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Communities Strategy Brands Marketing 60

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

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Social Media Management Communities Social Media Skills 112

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018.

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Conference Marketing B2B Class 41

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis. People today expect more. Happy Halloween!

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Upcoming Yahoo Apple Eventful 75

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

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LinkedIn Communities How To Applications 105

Pam Moore

FEBRUARY 6, 2018

Marketers should not throw in the towel for Facebook marketing. If you still feel like stomping off into a corner on some remote tropical island for the rest of 2018 until this sorts itself out, don't do it. Why less is truly more – quality over quantity is the mantra for 2018. It's not time to give up.

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Feed Feedly News Tips 164

Socialmedia.biz

JUNE 8, 2018

For this reason, yesterdays social media marketing tactics may not work today. Businesses will continue to look for ways to use LinkedIn for marketing. Get your business intelligence ready by dusting off your Twitter marketing and advertising skills. Like technology, social media continues to evolve. LinkedIn Ads.

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Social Media Review Skills Advertising 74

Pixlee

NOVEMBER 29, 2017

If you’re looking to master eCommerce for your business, there are several can’t-miss conferences in 2018! In this post, you will find a chronological list of the top 10 eCommerce conferences to attend in 2018 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling.

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Ignite Social Media

MAY 31, 2019

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Snap Games. Introducing another format to watch shows on, Snap Originals programming.

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API Marketing Mobile Feed 131

Dave Fleet

DECEMBER 4, 2017

It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset.

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Social Media Platform Communities Advertising 282

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

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Instagram Social Media Marketing Survey 145

Postcron

MAY 29, 2018

As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. You can build a stronger sense of community in your group by hosting a Watch Party where group members can interact with one another in real time while the video plays. Develop chatbots.

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Social Media Hubspot Groups Groups 56

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

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Social Media Marketing Atlassian Team 114

Pam Moore

NOVEMBER 14, 2018

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. How to leverage visual marketing. The holiday season is here.

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Tips Content Marketing Training 60

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Facebook 2018 is all About Engagement. What are you about?

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