Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning!  The soaps sold out within hours.  

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Examples Campaign Discount Marketing 92

Hootsuite

SEPTEMBER 24, 2022

I’m a Métis woman and lawyer who has been the CEO of the Native Women’s Association of Canada (NWAC) , the largest organization representing Indigenous women in Canada, since 2017. If you are a national brand, turn the spotlight back on the First Nations communities. Yes, September 30 is a sombre day of remembrance.

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Communities Brands Instagram HootSuite 99

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

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Team Marketing B2B Eventful 160

Ignite Social Media

MAY 31, 2019

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. When Snap Games launched they partnered with a few gaming companies, such as Zynga and PikPok. Snap Games. Snap Originals. According to Snap Inc. You can check out their lineup here.

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API Marketing Mobile Feed 131

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

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Social Media Brands Microsoft Hashtag 87

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

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Template Templates Trends Content 167

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

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Social Media Brands Microsoft Hashtag 68

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

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Company Content UGC Authentication 40

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Instagram influencer marketing. In 2017, Instagrammers used the tag more than 1.5

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Influencer Automotive Marketing Guidelines 90

Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust.

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Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.

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Software List Collaboration Class 40

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Mary Wascavage is a Philadelphia-based public relations and marketing professional. Win it all and the party is on us.

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Creative Commons Conference Sports LinkedIn 242

ProBlogger

APRIL 19, 2017

Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. If anything, he rebels against many of the common themes in the marketing niche.

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Blogger Curation Blogosphere Case Study 50

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Social Media Brands Content Real Estate 121

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Kimberly Bryant (@6Gems) December 16, 2017. million Twitter followers –– 30 times more than his company! Brian Scudamore.

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Social Media Startup LinkedIn Telecommunications 212

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

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Marketing YouTube Overview Instagram 110

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. . How did Banišauskas and his team do it?

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Organization Flipboard Social Media Company 108

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

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Influencer Engagement Fashion Retail 211

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

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Trends Social Media Predicition Instagram 40

Ignite Social Media

JANUARY 23, 2018

Just one word of caution, make sure you have a community manager prepared to reply back to all those comments! SocialMediaToday.com shared 50 Video Marketing Statistics for 2017, see a few bulleted below: 55% of people consume videos thoroughly – the highest amount of all types of content. Make more videos.

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Brands Statistics Instagram Video 111

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. The challenges of cannabis social media marketing. 4 brands elevating their cannabis social media content.

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Social Media Brands Content Guidelines 89

agora pulse

SEPTEMBER 30, 2020

Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). Or are you one of those who think Twitter is just for fun and clutter and it is a waste of marketing budgets? Check out these tips to decide what to tweet.

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Social Media Management Social Media Tips Content 187

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Here’s a throwback to how our team worked together back in 2017.) They are: Add value. Be Buffery.

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Collaboration Template Templates Team 85

Buffer Social

JANUARY 19, 2017

Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.

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Social Media Strategy How To Influencer 40

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. Check out how these four brands are embracing diversity in their content and marketing campaigns. ThirdLove .

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Brands Content Authentication Campaign 77

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? You still need to check in on messages and your community. If your favorite company publishes a blog post and you share it every time, then could you not automatically share that?

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Social Media Brands Startup RSS 103

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

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Influencer LinkedIn B2B Industry 88

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. Digital Marketing Innovation Summit (Feb 27-28, New York). Social Media Marketing World (Feb 28 – Mar 2, San Diego).

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Conference Social Media Price Hubspot 103

Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 Million followers.

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Instagram Brands UGC Travel 139

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. There’s a significant shift from simply broadcasting marketing messages to engaging fans. First, social media as we know it is changing.

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Groups Groups LinkedIn Template 109

Sprout Social

JULY 7, 2020

This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change. Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”.

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Brands Survey Microsoft Issues 120

Sprout Social

APRIL 12, 2017

Here are five things marketers have to look for with the right takeover strategy: 1. Just like any other marketing strategy, you want to outline your goals, the metrics that define success and what you plan to see once the takeover is complete. According to a Sprout Social 2017 Q1 Index , 48.6% Easy Access to Your Community.

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Instagram Hashtag Metrics Marketing 70

Buffer Social

MAY 8, 2018

Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. In 2017, the Dolphins became the #1 ranked NFL team for video views on Facebook. Too busy to read?

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Video Facebook Sports Campaign 105

The Realtime Report

JUNE 1, 2020

The company focuses on selling life insurance, as well as a number of other essential products, to people working hard to protect their families. Entrepreneur Magazine also celebrated the company’s culture in both 2017 and 2018. The company also connects with many individuals online. How Symmetry Financial Group Works.

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Groups Groups Insurance Review 103

Buffer Social

APRIL 30, 2018

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Recap: Check out our full F8 2017 rundown here. Come learn how we approach security to protect our community and company.

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Conference API Privacy Facebook 94