Sprout Social

OCTOBER 16, 2023

Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences. Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand.

Brands 115

Brands How To Authentication Collaboration 115

Convince & Convert

DECEMBER 29, 2017

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. However, our teams wanted to make it easy for employees and partners to extend the reach of all these materials.

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Campaign How To Consultant Team 155

Audiense

JULY 22, 2016

This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, we have all the social trends that Team Audiense is reading. — Warburtons (@Warburtons) July 11, 2016. pic.twitter.com/vt3edri1V9.

Collaboration 97

Collaboration Campaign Film Team 97

Sprout Social

DECEMBER 15, 2016

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy.

Team 40

Team Engineering Software Handbook 40

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. Influencer marketing has grown from a $1.7 billion in 2022. Rebuilds trust in your brand. It didn’t stop there, however.

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Influencer Marketing Reputation Collaboration 132

Keyhole.co

JANUARY 18, 2024

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. Collaborating with commerce partners The Buy Guide is a commerce blog and Instagram account run by women and moms who buy products, try them out, and then recommend them to their followers.

Influencer 59

Influencer Social Media Strategy Marketing 59

Ignite Social Media

MAY 18, 2016

But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever. His tweets effectively showcase the company’s culture while also personally acknowledging those on the greater Lenovo (#Client) team. Great job, Team! Yuanqing Yang (@Yuanqing_Lenovo) February 3, 2016.

Findability 111

Findability Social Media Collaboration Team 111

Ignite Social Media

MAY 25, 2016

For the first time ever, Ignite Social Media is offering a detailed, 3-hour Master Class on Community Management Best Practices for 2016. Methods for collaborating with your larger team. And readers of our blog can save $100 if you register by May 31st using the discount code EARLYBIRD. (If Content and channel strategy.

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Class Communities Community building Discount 110

Buffer Social

AUGUST 10, 2020

I’ve used Buffer since I started at Huel in 2016, ” Urch explained, and Buffer has helped Huel to navigate the waves of organic reach and maximize every opportunity to reach its most passionate advocates in their social feeds. Managing social media as part of a team Content ideas are just one side of the coin for brands.

Social Media 96

Social Media Instagram Social Media Management Team 96

Sprout Social

NOVEMBER 15, 2018

Which is why we’re excited that through our new integration , users can now use both the Sprout Social and HubSpot Service Hub together to power your marketing and customer service teams. This integration helps bring together the teams that drive your presence on social and take care of your customers. A collaborative approach.

Hubspot 85

Hubspot Collaboration Authentication Team 85

Audiense

JULY 22, 2016

This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, we have all the social trends that Team Audiense is reading. — Warburtons (@Warburtons) July 11, 2016. pic.twitter.com/vt3edri1V9.

Collaboration 60

Collaboration Campaign Film Team 60

agora pulse

OCTOBER 25, 2016

Determined to find the right tool for her seven teams, she conducted more research and found Agorapulse. Solution: An easy-to-use management tool that saves her team tons of time. Working with seven teams, El-Harthy knew that her social media management tool had to ably support collaboration.

SMS 60

SMS Social Media Management Retail Team 60

Unmetric

APRIL 2, 2019

In 2019, collaborating with #BTS seems to be the way to go for brands! I—along with many others—believe that One Direction’s hiatus in 2016 created a vacuum in the boyband scene that BTS quickly occupied. To encourage fans to vote on this and other hashtag-driven voting awards, there’s an entire Twitter handle— BTS Voting Team.

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

SEPTEMBER 23, 2016

This week at #SproutChat , Sprout All Star Erica Moss from Trello joined us for a valuable chat around managing a content or editorial calendar with the visual collaboration tool. Get Your Entire Team on Board for Maximum Efficiency. Trello’s collaboration features are not to be missed. ⏱ #sproutchat. sproutchat.

Content 40

Content How To Collaboration Case Study 40

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Proceeds from the collaboration go to the Know Your Rights Camp, Kaepernick’s organization whose mission is to advance and support Black and Brown communities. — Ben & Jerry's (@benandjerrys) January 14, 2021.

Campaign 113

Campaign Brands Communities Industry 113

agora pulse

NOVEMBER 17, 2016

Finally, in October 2016 the mystery product, now called Workplace , opened up to the public. . It is a collaborative workflow platform. It allows users to work in teams, schedule projects, share files, break off into groups and communicate in real time via Work Chat. . And then… silence. What do you think?

LinkedIn 60

LinkedIn Collaboration Project Team 60

Pixlee

AUGUST 17, 2020

The core team members behind your company should also express their unique voices. According to a report made by Facebook in 2016, users on this platform watched more than 100 million hours of video a day. You have to make sure that you share quality content, collaborate with micro-influencers, and interact with your audience.

Social Media 96

Social Media Authentication UGC Communities 96

Ignite Social Media

AUGUST 4, 2016

Don’t be afraid to rely on an influencer program to jump-start your entire social strategy, collaborate on a particularly touchy topic, or even bridge the gap between your digital and physical marketing plans. Coffee (@hillsbroscoffee) on Aug 1, 2016 at 8:03am PDT. Coffee (@hillsbroscoffee) on Jul 23, 2016 at 7:25am PDT.

Influencer 60

Influencer Brands Content How To 60

Keyhole.co

NOVEMBER 19, 2023

As of April 2016, it is the most popular social platform with more than 1.5 Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016. It can also act as a social media team hierarchy. Collaboration 3. Plus, Pinterest has buy buttons. billion users.

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Template Templates Examples Social Media 52

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Try filming your team creating the product. Collaborate on a video. Collaboration on a video or series of videos that spotlight your brand exclusively.

Brands 90

Brands Marketing Influencer Analytics 90

Buffer Social

FEBRUARY 5, 2019

Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — were excited to see how the format could help the publisher connect with its audience in new and exciting ways. “Our

Instagram 100

Instagram Engagement Meme Metrics 100

Sprout Social

AUGUST 26, 2020

Esports is also a lucrative career for professional gamers and teams; in 2019, the prize pool for The International 9: Dota 2 championship was $33 million. For starters, we’re talking about a fragmented, hyper-social group of consumers who span the globe and have opinions on teams like 100 Thieves, Team Liquid and Evil Geniuses.

Data 87

Data Strategy Marketing Sports 87

Keyhole.co

DECEMBER 26, 2023

The brand started partnering with popular meme accounts on Instagram in 2016. Red Bull collaborates with extreme sports athletes and organizes various competitive events. Red Bull also manages separate social media handles for the team. The team boasts a whopping 11.2 million Instagram followers and 1.61

Social Media 52

Social Media Strategy Sports Meme 52

Buffer Social

MARCH 28, 2022

In 2021, we geared up for our first hiring push in the Customer Advocacy team  (our customer support team) for quite a while. Due to strategy and personnel changes, we would need to hire five new Advocates throughout the year, which is more than we’d hired in any year since 2016. What could we do to facilitate that?

Team 13

Team Process Hosting Meeting 13

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Social Media Strategies Summit

OCTOBER 30, 2019

From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. There is no shortage of reasons for brands to move away from the social media giant, Facebook.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Brands teaming up with influencers is a network-agnostic practice, but on TikTok, it’s often the rule rather than the exception.

Examples 142

Examples Campaign Tips UGC 142

agora pulse

OCTOBER 26, 2016

When Apple launched their iPhone7 in September 2016 they made a big mistake. — Apple (@Apple) September 7, 2016. You can tweet or schedule media directly from the interface and you can invite other contributors to collaborate with you. How to add collaborators. You can work as a team. Don't blink.

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Twitter Metadata Apple Tweetdeck 60

Convince & Convert

APRIL 19, 2017

In 2016, it launched a social advocacy program , and the results were extraordinary! I’ll be collaborating with global service providers such as Position2, Hileman, and Digital PI to advocate for advocacy! Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert.

B2B 111

B2B Social Media Organization Study 111

Buffer Social

FEBRUARY 5, 2019

Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team at Bustle — a premium publisher reaching millennial women — were excited to see how the format could help the publisher connect with its audience in new and exciting ways. “Our

Instagram 63

Instagram Engagement Meme Metrics 63

Pixlee

FEBRUARY 25, 2020

And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016. Over 40 percent of U.S.-based There are already many successful influencer campaigns on TikTok.

Influencer 66

Influencer Campaign Marketing Case Study 66

Convince & Convert

APRIL 25, 2016

Nissan streamed the launch of its 2016 Maxima at the New York auto show. SAP teamed up with key social influencer Brian Fanzo and others for 25 hours of Blabs over five days leading up to the Super Bowl (February 1–5). DKNY has also used it for similar behind-the-scenes glimpses, and Marc Jacobs used it to preview its 2016 line.

Video 60

Video Brands Conference Eventful 60

Sprout Social

AUGUST 30, 2016

A photo posted by 3M (@3m) on Jun 22, 2016 at 10:52am PDT. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting. Even businesses that don’t necessarily consider themselves “visually appealing” can provide insights into their trade. From #manufacturing plant to your desk.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Later

DECEMBER 11, 2020

Brands and influencers collaborating on Reels content . The Pull Up For Change initiative challenged businesses to share the demographics of their corporate teams, with the goal of implementing change: . An increase in ongoing collaborations between creators and brands. Instagram creating a more personalized Reels algorithm.

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Brands and influencers collaborating on Reels content . The Pull Up For Change initiative challenged businesses to share the demographics of their corporate teams, with the goal of implementing change: . An increase in ongoing collaborations between creators and brands. Instagram creating a more personalized Reels algorithm.

Trends 52

Trends Instagram Microblogging Meme 52

Sprout Social

SEPTEMBER 15, 2016

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? It’s a lot like working here full-time: fun, meaningful and collaborative. From day one, engineering interns at Sprout are part of the team. — Alan Boyce (@aboyce) June 16, 2016.

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Engineering Project Patterns Team 40

Sprout Social

APRIL 19, 2017

You can use Sprout to generate reports and share learnings with others on your team. We've always believed we can achieve more together than we ever could on our own, but coming to #Detroit has got us collaborating in a whole new way. Our Q2 2016 Index found that social media was consumers’ No. Build Awareness.

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Social Media How To ROI Hashtag 105