Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

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Sprout Social

DECEMBER 15, 2016

As 2016 draws to a close we asked members of Team Sprout to share the best things they’ve read this year. Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy.

Team 40

Team Engineering Software Handbook 40

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

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Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. A photo posted by Wahl Professional (USA) (@wahlpro) on Aug 24, 2016 at 1:58pm PDT.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Sprout Social

AUGUST 26, 2020

Esports is also a lucrative career for professional gamers and teams; in 2019, the prize pool for The International 9: Dota 2 championship was $33 million. For starters, we’re talking about a fragmented, hyper-social group of consumers who span the globe and have opinions on teams like 100 Thieves, Team Liquid and Evil Geniuses.

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Data Strategy Marketing Sports 86

Social Media Strategies Summit

OCTOBER 30, 2019

From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer.

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Brands Facebook Journal Issues 108

Sprout Social

SEPTEMBER 23, 2016

This week at #SproutChat , Sprout All Star Erica Moss from Trello joined us for a valuable chat around managing a content or editorial calendar with the visual collaboration tool. Get Your Entire Team on Board for Maximum Efficiency. Trello’s collaboration features are not to be missed. ⏱ #sproutchat. sproutchat.

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Content How To Collaboration Case Study 40

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. This organic partnership between brands and creators is, in many ways, unique to TikTok—a phenomenon the network has coined “ community commerce.”.

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Examples Campaign Tips UGC 142

Keyhole.co

NOVEMBER 19, 2023

As of April 2016, it is the most popular social platform with more than 1.5 Although it lacks metrics marketers value , it is the most popular platform among this demographic as of February 2016. It can also act as a social media team hierarchy. Collaboration 3. Plus, Pinterest has buy buttons. billion users.

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Template Templates Examples Social Media 52

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

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Microsoft Analytics Metrics Data 112

Keyhole.co

DECEMBER 26, 2023

The brand started partnering with popular meme accounts on Instagram in 2016. Red Bull collaborates with extreme sports athletes and organizes various competitive events. Red Bull also manages separate social media handles for the team. The team boasts a whopping 11.2 million Instagram followers and 1.61

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Later

DECEMBER 11, 2020

We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . Check out how Angie of @afroyogabyangie uses it to connect with her community: View this post on Instagram. Shoppable Instagram Reels.

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . Check out how Angie of @afroyogabyangie uses it to connect with her community: View this post on Instagram. Shoppable Instagram Reels.

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Trends Instagram Microblogging Meme 52

Later

JULY 17, 2020

Instagram’s latest sticker release is a new way to engage with your community, have meaningful conversations in direct messages, share important information, and gather feedback. . With the new Instagram DM Me sticker, you can encourage your community to send you a direct message and have a meaningful (and private) conversation.

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Instagram Communities Conversation Tips 78

Sprout Social

APRIL 19, 2017

You can use Sprout to generate reports and share learnings with others on your team. For instance, WeWork places a priority on empowering entrepreneurs and creatives, as well as making their co-working spaces a part of the community. Our Q2 2016 Index found that social media was consumers’ No. Build Awareness.

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The Realtime Report

MARCH 3, 2017

Instagram’s user base is growing at high speed passing the 600 million follower mark back in December 2016. Consider teaming up with a local figure or organization with an already established audience on Instagram as collaborations of this kind can open you up to their existing audience and help you to grow your following.

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Keyhole.co

FEBRUARY 27, 2024

This helps them stay on top of minds and build a loyal community of followers. Collaborating with celebrities Celebrity collaborations are a great way to build brand impact. For example, their recent collaboration reel with Shakira got them 8.6 You can tap into their audience and build trust in users.

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Social Media Strategy Content Collaboration 59

Convince & Convert

MAY 2, 2016

With your new employees, make sure you are measuring your participation levels and the success of each department and teams. Technology giant Dell knows the importance of fostering a community of employee advocates. Here’s a toast to even more #WishesDelivered in 2016. HappyNewYear pic.twitter.com/Q4tCec1AZz. —

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Sprout Social

AUGUST 15, 2016

In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. — Canadiens Montréal (@CanadiensMTL) August 8, 2016. A photo posted by Bright Antenna Records (@brightantennarecords) on Aug 12, 2016 at 12:07pm PDT. ” And more times than not, one community manager controls multiple accounts.

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Features Instagram Brands Notification 40

Later

DECEMBER 11, 2019

On the bright side, Instagram is still one of the best places to reach your target audience and build a community of engaged fans. According to data from our State of Influencer Marketing Report , the average caption length has more than doubled since 2016. . So don’t be disheartened by a little competition!

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Engagement Instagram How To Hashtag 53

Later

DECEMBER 8, 2019

We teamed up with the experts at influencer marketing platform Fohr to deep dive into influencers’ behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond. . Well, according to the research by Fohr, the average caption length has more than doubled since 2016. .

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Influencer Report Instagram Marketing 67

Sprout Social

SEPTEMBER 19, 2016

Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? A lot of brands put social media outreach in the hands of their social media or community manager. — Sarah Nagel (@sprout_sarah) September 1, 2016. 4S23bzPh3e.

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Waxing UnLyrical

FEBRUARY 5, 2016

To Kirk’s point: in this day and age, where we’re literally working with people all around the globe, how do we do that well so that we still feel connected, like a team? Shel sets up a collaboration space on Rizzoma , in which everyone can add story ideas and comments. Now, that’s really collaborative.

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Rebekah Radice

NOVEMBER 24, 2017

This is particularly helpful if you have a team. Loic Le Meur (@loic) December 11, 2016. Hailey Crider (@hailey_crider) July 22, 2016. When you collaborate with an influencer with similar goals as yours, you get a chance to tap into their immense reach and influence. Instead, review the history before you reach out.

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Hashtag Influencer Trends Industry 138

Later

MARCH 31, 2020

So, whether you’re just starting on your Instagram influencer journey or you’re needing some tips on how to take your Instagram game to the next level, follow the 8 strategies I outline in this post and you’ll be well on your way to… Fostering an engaged community. Landing collaborations left and right.

Influencer 86

Influencer Instagram Tips Microblogging 86

Audiense

JULY 18, 2016

“Tight collaboration. During Oscars weekend we had an integrated team in one room at Airbnb HQ. ” This campaign reached an audience outside of Airbnb’s immediate community, how did you analyse this audience? — Airbnb (@Airbnb) February 29, 2016. — Airbnb (@Airbnb) February 27, 2016.

Campaign 106

Campaign Twitter Hotels Microsoft 106

Buffer Social

FEBRUARY 14, 2017

What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Community members or customers.

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Hosting Instagram How To Metrics 109

Later

MARCH 31, 2020

So, whether you’re just starting on your Instagram influencer journey or you’re needing some tips on how to take your Instagram game to the next level, follow the 8 strategies I outline in this post and you’ll be well on your way to… Fostering an engaged community. Landing collaborations left and right.

Influencer 66

Influencer Instagram Tips Microblogging 66

Later

APRIL 10, 2019

These collaborations and sponsorships have nearly replaced traditional ads and are a huge part of social media strategies today. billion industry in 2016, and is expected to continue its upward movement this year to potentially become a $5.6 What are important things to consider when agreeing on a collaboration? shared Shane.

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Cost Influencer Instagram Travel 84

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Hootsuite

APRIL 20, 2020

Ever since Instagram ended the reverse-chronological feed back in 2016, every individual person’s feed on the platform has been organized according to the algorithm’s rules. For brands and creators, this means that focusing on community engagement is key. Consider what is sustainable for your team to produce.

Instagram 145

Instagram How To Remix Hashtag 145

Audiense

JULY 18, 2016

“Tight collaboration. During Oscars weekend we had an integrated team in one room at Airbnb HQ. ” This campaign reached an audience outside of Airbnb’s immediate community, how did you analyse this audience? — Airbnb (@Airbnb) February 29, 2016. — Airbnb (@Airbnb) February 27, 2016.

Campaign 60

Campaign Twitter Hotels Microsoft 60

Later

APRIL 2, 2020

We even suggest sharing your goals with your online community — it helps you be held accountable and shares your plans on social media with your followers. This document can then be shared with the whole team, or any external contractors like designers or videographers you may hire down the line. View this post on Instagram.

Social Media 64

Social Media How To Instagram Real Estate 64

Buffer Social

NOVEMBER 13, 2017

billion at the end of 2016 in one of the largest social media deals in history. 2016 (400M members): Microsoft acquires LinkedIn for $26.2B. Our team has been hearing the same sentiment from marketers everywhere. Microsoft must have seen something in the rising star as well – officially acquiring LinkedIn for $26.2

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LinkedIn Microsoft B2B Marketing 112

Rebekah Radice

NOVEMBER 24, 2017

This is particularly helpful if you have a team. loic) December 11, 2016. Hailey Crider (@hailey_crider) July 22, 2016. When you collaborate with an influencer with similar goals as yours, you get a chance to tap into their immense reach and influence. Instead, review the history before you reach out. Gather Feedback.

Hashtag 60

Hashtag Influencer Trends Industry 60

Sprout Social

FEBRUARY 15, 2017

Just like any other social network, YouTube has its own space for businesses to create communities. Sales teams and account managers are constantly in need of assets to use to sell your brand. Ask your users to share and build trust within your community. But on YouTube, it’s essential to learn how to get more subscribers.

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YouTube Tips Biotechnology How To 73

Buffer Social

JUNE 6, 2018

There’s a fascinating insight into why Facebook are taking this approach in this explainer video from their Newsfeed team. According to research commissioned by Twitter in 2016 , 71% of their users expect a response within an hour. We use social media to learn from our customers and community about how we can improve their experience.

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Social Media Engagement Marketing How To 111