Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent in 2016.

Marketing 103

Marketing Software ROI Analytics 103

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 142

Examples Campaign Tips UGC 142

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Talkwalker SM

JULY 13, 2016

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button.

Metrics 60

Metrics Instagram Analytics Marketing 60

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Social media has paved the way for us to meet like-minded people from all over the world. No, that doesn’t mean I don’t like my friends or family. How did these chats help me?

Meeting 100

Meeting Marketing Startup Communities 100

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems.

YouTube 123

YouTube Notification Video Trends 123

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

B2B 109

B2B Metrics Social Media Marketing 109

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. There are more than 1.86

Strategy 111

Strategy Facebook Marketing Metrics 111

Ignite Social Media

JULY 10, 2020

While not as sophisticated in terms of targeting or analytics as Facebook’s Business Manager, the CPMs/CPVs/CPCs are currently competitive. Here’s what marketers need to know about TikTok before jumping in. Influencer Marketing. India has already banned the platform as part of a political dispute.

Brands 176

Brands Facebook LinkedIn Influencer 176

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. TikTok – The Future of Marketing. Now, with over 2.6

Marketing 52

Marketing Hashtag Trends Influencer 52

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. the algorithm).

YouTube 145

YouTube HootSuite Metadata Notification 145

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. As of the end of 2018, it boasted over 2.32 billion monthly active users.

CPC 111

CPC Facebook Marketing Advertising 111

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Know the character of every social channel. I hate numbers, but they matter when it comes to business and analytics. 5 Don’t sell.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media.

Social Media 113

Social Media How To Survey Social Networking 113

Talkwalker SM

MARCH 25, 2016

Images and visuals are taking over online and social media. For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences. Reports suggest that almost two-thirds of all content posted on social channels includes an image.

UGC 60

UGC Marketing Analytics Flickr 60

Sprout Social

OCTOBER 5, 2016

But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Works on Each Network.

Content 111

Content comScore Wiki Social Networking 111

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. When you’re just starting out, you may find that you want to test the Instagram waters before investing more money into the social network. Executing your Instagram marketing strategy needs to deliberate, especially when you have a low budget.

Communities 97

Communities Instagram Analytics Exercises 97

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? Visual Social Listening actually means more than just the emergence of visual-oriented social networks such as Instagram, Snapchat, and Pinterest.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Talkwalker SM

APRIL 18, 2016

A branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. What do you trust more? Most will agree that the latter is more powerful.

Influencer 60

Influencer Process Overview Marketing 60

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. 10 –March 10, 2016). 2015 – March 2016). Its quality? Its features?

Data 60

Data Social Media Brands Forums 60

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media.

B2B 109

B2B Social Media Organization Study 109

Unmetric

MARCH 2, 2017

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Time Period - Jan 01 - Dec 31, 2016. Social Presence.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Twist Image

MARCH 25, 2016

Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. Bots have been responsible for tarnishing online measurement and analytics forever. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. digital marketing.

Wikipedia 40

Wikipedia Airlines Marketing iPhone 40

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. Current Analytics : How many fans do you have?

Facebook 40

Facebook Marketing Newsletter Real Estate 40

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Use Smart Research to Find Your Competitors.

How To 42

How To Klout Analysis Metrics 42

Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Know the character of every social channel. I hate numbers, but they matter when it comes to business and analytics. 5 Don’t sell.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! .

Influencer 67

Influencer Report Instagram Marketing 67

Proactive Report

FEBRUARY 24, 2017

Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Lee Odden Top Rank Marketing.

Twitter 94

Twitter News Influencer Open Source 94

Kikolani

MAY 31, 2016

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics. Circloscope.

Tools 60

Tools Marketing SEO Analysis 60

Socialmedia.biz

MARCH 20, 2017

In a recent 2016 benchmark report conducted by custom webinar service provider, ClickMeeting , it was uncovered that more than 554,000 webinars were held in 2016; a 35% increase over the previous year. Webinar Best Practices. Be sure to include a shortened URL by using Bit.ly.

Social Media 61

Social Media How To URL Mobile 61

Sprout Social

AUGUST 2, 2016

Not only that, but hashtags tend to be great marketing resources. — Minute Maid US (@MinuteMaid) July 4, 2016. — Kyrie Irving (@KyrieIrving) July 24, 2016. Measure Your Efforts: By using third-party social media management software like Sprout Social, you can track hashtags within your most important networks.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP & interactions in social networks. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. A photo posted by 3M (@3m) on Jun 22, 2016 at 10:52am PDT.

Instagram 71

Instagram Brands Collaboration Hashtag 71