Talkwalker SM

FEBRUARY 8, 2016

While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Track the success of your marketing campaigns using the Talkwalker Virality Map. Conclusion?

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. New Instagram Features for Marketers. Click To Tweet. Extended Stories.

Instagram 164

Instagram Marketing Analytics Influencer 164

Waxing UnLyrical

MARCH 11, 2016

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. Wouldn't you like to be in her kitchen?

Meeting 100

Meeting Comparison Banking Retail 100

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1

Marketing 159

Marketing Software ROI Comparison 159

Talkwalker SM

JUNE 29, 2016

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 3 Visual Analytics is Paramount . 1 What is Dark Social? 2 The Age of Ad Blocking

Analytics 75

Analytics Conference Data Mobile 75

Convince & Convert

JANUARY 4, 2016

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Email marketing has also become central to mobile strategies. Image via BigStockPhoto.com. highlight to tweet).

Embedding 60

Embedding Mobile Newsletter Energy 60

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is?

Education 60

Education Process Software Analysis 60

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Once you’ve validated that Stories is an area where you want to invest marketing efforts, you’ll want to refine your content strategy.

Analytics 74

Analytics Instagram How To Metrics 74

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217

Marketing Authentication Trends Feed 217

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

Mobile 140

Mobile SMS Hitwise Marketing 140

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 90

Brands Marketing Influencer Analytics 90

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination.

Tips 52

Tips Marketing Trends Influencer 52

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. Understand that when marketing on social media, you are trying to build trust and relationships with people in tandem with marketing to them.

Social Media 60

Social Media Social Media Management Compete URL 60

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Keyhole.co

JANUARY 18, 2024

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Stanley even stopped stocking the line in 2019.

Influencer 59

Influencer Social Media Strategy Marketing 59

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. In a previous report on influencer marketing on social media, we identified three different categories. Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

Talkwalker SM

JULY 13, 2016

It is estimated that the business will bring in $3.2bn in 2016 – an impressive feat when considering the fact that it opened its advertising program less than a year ago. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account.

Metrics 60

Metrics Instagram Analytics Marketing 60

Unmetric

JUNE 1, 2016

May 27, 2016. May 27, 2016. May 28, 2016. April 15, 2016. May 20, 2016. Guess before 8 pm & one lucky winner will get a Moto G Plus,4th Gen. IPL2016 #ContestAlert #GLvSRH — KFC India (@KFC_India). Fenda India. Who can challenge the Royal Challengers in the finals -Lions or Sunrisers? Bajaj FinServ.

Engagement 60

Engagement Brands Hashtag Industry 60

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Home algorithm tips for marketers.

YouTube 124

YouTube Notification Video Trends 124

Twist Image

JANUARY 15, 2017

Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. digital marketing. digital marketing agency. digital marketing blog. digital marketing evangelist.

Analytics 40

Analytics Marketing Newsletter Advertising 40

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1

Marketing 105

Marketing Software ROI Analytics 105

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. .

Meeting 100

Meeting Marketing Startup Communities 100

Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. Good content marketing makes a person stop, read, think and act. data analysis.

Tools 94

Tools Content Marketing Curata 94

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

Video 132

Video Social Media Wireless Marketing 132

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Audiense

SEPTEMBER 23, 2016

Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. A recurring theme is: from where are marketing ideas going to come? Chris Perry , Weber Shandwick.

Data 60

Data Influencer Campaign Strategy 60

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. There are more than 1.86

Strategy 111

Strategy Facebook Marketing Metrics 111

Unmetric

APRIL 12, 2016

Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features. Marketers were excited and skeptical at the same time about how it’ll affect their brand.

Analytics 70

Analytics Facebook Metrics API 70