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The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 1 What is Dark Social? 3 Visual Analytics is Paramount .

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016).

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

Trends 147
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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Lesson 1: It’s All About the Pre-Game.

Hashtag 93
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How the YouTube algorithm works in 2022

Sprout Social

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. Global ad revenue is 19.77 Notifications.

YouTube 123
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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent in 2016. percent of respondents claimed that tying social to business goals is also a major challenge. Tying Social to Business Goals. Securing Budget and Resources for Social.

Marketing 158
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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Social media is big with marketers, but a struggle for sales. marketers with 100 or more employees use social networks for marketing purposes. Spending on social media marketing, as a percentage of total marketing budgets, has increased 234% in the past seven years, rising from 3.5% across all major social networks.