Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. How much of your content plan is visual?

Content 63

Content Training Patterns Skills 63

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Convince & Convert

JULY 23, 2015

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts. hRAIAWXdi4.

Company 60

Company Storify Education Newsletter 60

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Oktopost

NOVEMBER 10, 2021

Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar.

B2B 118

B2B Apple Avatar Hosting 118

Buffer Social

JUNE 15, 2023

When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. After some reflection, it dawned on us that we shouldn’t limit full-team connection to annual company retreats!

Engineering 70

Engineering Team Issues Products 70

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again?  ” 5.

Team 79

Team Engineering Company System 79

Social Media Marketing

JANUARY 11, 2020

From the data recorded from 2015, the International telecommunication union (ITU) has stated that nearly 43% of the world population uses the internet. SEO optimized: SEO optimization is essential to keep your company visible on the top searches of the internet. stated by internet world stats.

Telecommunications 100

Telecommunications Startup SEO ROI 100

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Did they land?

Sentiment 135

Sentiment How To Marketing Analysis 135

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. You’ll find both technical and business-focused conversations. Technologists are active on social media. It’s a fact. Brands are investing in employee advocacy.

Strategy 147

Strategy Social Media Marketing Consultant 147

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Instead, it’s determined by their place in the greater cultural conversation. “I A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

Social Media 114

Social Media Marketing Atlassian Team 114

Proactive Report

DECEMBER 9, 2014

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). However, only 38 percent of companies say they have a defined social media strategy. Listen to relevant conversations.

Template 111

Template Templates Social Media Strategy 111

Sprout Social

MAY 10, 2022

About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run. Along with using social media to discover new products, 80% of consumers expect companies with a social media presence to interact with their customers in meaningful ways. What is brand marketing?

Social Media 119

Social Media Brands Marketing Meme 119

Mindjumpers

MAY 26, 2016

CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own.

Tips 121

Tips Marketing Press Release Influencer 121

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. The takeaway?

Social Media 60

Social Media Brands Case Study Film 60

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This rapid adoption and activity can make a big difference for expanding companies. Guest post by Charles Whiteman. On Social Media. during Ramadan.

Marketing 100

Marketing Metadata Retail Airlines 100

Convince & Convert

DECEMBER 18, 2015

‘Tis the season for fun and festive holiday-themed offerings from companies. But what happens when your company’s holiday product doesn’t quite meet consumer expectations? Bucky Keen (@DoomBucky) November 2, 2015. REESE’S (@ReesesPBCups) December 2, 2015. REESE’S (@ReesesPBCups) December 3, 2015.

Delicious 60

Delicious Issues Team Social Media Management 60

Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. Will you need to outsource to a company or virtual assistant? Then begin to join in the conversation. Kim Garst ツ (@kimgarst) March 13, 2015.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Social Media Strategies Summit

JANUARY 2, 2020

This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines. Organic social conversations were also up 331% over 2018 , by tapping into the active social fan bases of performers and nominees.

Campaign 166

Campaign Meme Instagram Social Media 166

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? How to Set Up Google Analytics Goals and Score More Conversions! Why: Business blogging can be used to increase your company’s online visibility. How will you approach metrics and measurement in 2015? Happy New Year! I hope everyone had a safe and fun holiday.

Metrics 100

Metrics Consultant Flickr Analytics 100

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. Focus is what enhances a subject or object by making it stand out from its surroundings.

Issues 136

Issues Survey Campaign Authentication 136

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

MAY 26, 2016

CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. Advertising Features.

Authentication 100

Authentication SMS Influencer Advertising 100

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

Convince & Convert

MARCH 18, 2016

With face-to-face conversation, one can usually determine the other person’s mood from vocal and facial cues. Emoji are currently used by major companies as part of marketing and communications campaigns. In June 2015, GM put out a press release composed entirely of emoji to introduce the new 2016 Chevrolet Cruze.

Press Release 60

Press Release Marketing Apple How To 60

Social Media Strategies Summit

NOVEMBER 7, 2018

However, it is a good place for brands to join in on conversations already happening. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Trend #2: The Rise of Messaging.

Platform 272

Platform Social Media Influencer Trends 272

Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. The company also took over the paper’s website for the day. The Sun (@TheSunNewspaper) March 20, 2015. Oreo Cookie (@Oreo) March 20, 2015. OreoEclipse Goes Real-Time.

Campaign 60

Campaign Case Study How To Study 60

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. We cannot escape the growth in video content! 73% of U.S.

Video 100

Video Vimeo Marketing YouTube 100

Buffer Social

NOVEMBER 13, 2023

  “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing.

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Go further responsibly. Please, don’t like and drive. Go further responsibly.

Campaign 60

Campaign Instagram Transportation Film 60

Talkwalker SM

MAY 11, 2016

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile.

Mobile 225

Mobile Marketing Exercises Applications 225

Social Media Strategies Summit

FEBRUARY 27, 2020

But these conversations on messaging apps aren’t just happening between friends and family, but also between consumers and brands. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. 4 Social Advertising Spend will Diversify.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. So how do you capture even a bit of that attention? Just don’t.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

JUNE 5, 2014

Each frame serves as a vignette, complete with pieces of conversations and observations, while rolling into the overall story. In the Living Moments video, the use of the “Arc of Wonder” is evident, as each frame dips in and out of 50 everyday moments in New York City.

Video 152

Video Campaign Case Study YouTube 152