Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge). Yes, you can hold me to that.

Trends 166

Trends Marketing Case Study Loyalty 166

Mindjumpers

FEBRUARY 12, 2014

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. If there is one thing that can create audience engagement for a brand, it’s contests.

Tips 235

Tips Brands Loyalty Fashion 235

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Unmetric

SEPTEMBER 10, 2019

While Barack Obama, Katy Perry, and Justin Beiber run the show as the most-followed people on Twitter, we wanted to know which brands were most followed. Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. So what are brands offering to keep their audience engaged?

Brands 123

Brands Twitter Fashion Ensembli 123

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). Understanding how different content and efforts have yielded sign-ups is critical to the overall success of how my product will launch.

Products 100

Products How To Delicious Consultant 100

Kikolani

JANUARY 13, 2014

Without further ado, here are the 101 things I learned at #NMX 2014. Now you will have a list full of only buyers and brand advocates. Chris uses a clear warning (selly sell) when an email is devoted to selling a product. Add value to your product / service offerings instead of subtracting cost. Speaker: Chris Ducker.

Review 144

Review Influencer Crowdsourcing Vimeo 144

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. In 2014, “the big bang of social will finally, I think, slow.” Listen Now.

Social Media 145

Social Media Collaboration Class Retail 145

Ari Herzog

JANUARY 5, 2014

Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. Yeah yeah I have a personal brand but I’m transitioning the service I sell and moreover I wonder what value one would receive from a new group or page that one can’t receive from who and where I am today.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Visually SM

JANUARY 5, 2020

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. That would be a bit counter-productive. Video viewing metrics as of June 5, 2014. The post Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos appeared first on Visually Blog.

Video 130

Video Examples Brands Marketing 130

The Realtime Report

JUNE 10, 2014

Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands? Brands could tweet about hidden products or prizes or gift certificates (rather than cash) and also leave instructions for how recipients can then ‘pay-it-forward’ to others in the community.

Twitter 175

Twitter Brands Trends Campaign 175

Writtent Blog

MARCH 4, 2014

The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Answering customer FAQ in your blogs is crucial, but what if you’re a brand new startup?

Tools 111

Tools Content Marketing WordPress 111

Writtent Blog

MAY 7, 2014

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Depending on the industry, mentioning the names of clients, brands, and certifications associated with your business can establish trust and give your company a credibility boost.

SEO 110

SEO Engineering Guidelines Industry 110

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

Writtent Blog

DECEMBER 19, 2013

But I am because I believe in the product’s ability to engage an audience. HNesterenko: What do you think will be the biggest online marketing trend in 2014? HNesterenko: What are the things you’ll change in the way you create and promote your content in 2014? Full disclosure: I’m an advisor.

Trends 79

Trends Meeting Blogger LinkedIn 79

Idaconcpts

OCTOBER 28, 2015

For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand. For example, the New York Knicks placed at the bottom of their division during the 2014-2015 NBA season.

Sports 70

Sports Brands Loyalty Team 70

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Convince & Convert

MAY 8, 2014

As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Scott Smith (@ScottSmithSonic) February 3, 2014 5) NARS Uses Snapchat to Release Preview of New Collection Cosmetics company NARS used the Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection.

Brands 167

Brands Case Study Upcoming Forums 167

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. If you want to build your brand then this can be a very powerful tool. They want to belong. But I mean it.

Communities 166

Communities Google Notification Project 166

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. In addition, an editorial calendar will improve productivity for the whole content team. This way no one style, product line or issue will dominate thereby increasing appeal for a larger target audience.

Content 319

Content Marketing Curation Template 319

The Realtime Report

APRIL 22, 2014

Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. David Ortiz (@davidortiz) April 1, 2014.

Social Media 187

Social Media Brands Campaign Privacy 187

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Are you surprised by this?

Brands 101

Brands Loyalty Advertising Embedding 101

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Socially Driven Beauty Brand.

Social Media 141

Social Media Hashtag Instagram Meme 141

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

ProBlogger

MARCH 13, 2017

For instance, you could share your expertise and knowledge with your audience through online courses and webinars or other e-products – they can be a great way for your blog to reach new audiences and make more money. In May 2014, they started promoting their new belVita apple-and-cinnamon breakfast biscuits through YouTube TrueView.

Products 53

Products Brands Campaign Reputation 53

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. ad:tech – March 26-27, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. Here’s a simplified calculation: if 10 million posts are published per day by users and brands and all social media users collectively consume only one million posts per day, each post has a 10 percent chance of being seen.

Social Media 112

Social Media Engagement Brands Airlines 112

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Sherrilynne Starkie

FEBRUARY 16, 2014

For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. Will 2014 be the year your organization realizes the full potential of social media? Brands use social media for PR. Brands use social media for PR.

Training 260

Training Social Media Policies Skills 260

Kikolani

MARCH 13, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. Why Branded Content Is Poised to Take Over by Michelle Castillo.

Products 60

Products Marketing Compete SEO 60

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

Marketing 217

Marketing Authentication Trends Feed 217

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. court case verdict that awarded damages to the family of a woman who died of ovarian cancer having used the brand’s baby powder. 10 –March 10, 2016). Its quality? Its features?

Data 60

Data Social Media Brands Forums 60

Writtent Blog

MAY 20, 2021

Branded joint venture builders in Chennai, Land Joint Venture in Chennai The details pertaining to the builders legal right to sell a property are provided in the Original Title Deed. The post Agreement is worked out between them product by product. Collective bargaining is a two party process here.

Products 40

Products Sample Samples Real Estate 40