Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Interestingly, however, Snapchat is the least-used platform, with only 2 percent of brands using it (also clocking in at 2 percent are brands that use no social channels).

Study 152

Study Social Media Research Survey 152

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. Facebook Messenger alone has more than 1.3 billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. It seems like brands are already connecting the dots in terms of budget.

Real Estate 40

Real Estate Content Brands Survey 40

Webbiquity SMM

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). eMarketer ).

B2B 110

B2B Social Media Marketing Survey 110

Socialmedia.biz

OCTOBER 7, 2016

Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Creating posts on your business page on Facebook, Instagram or other social media platforms is great because they can be viewed by hundreds and thousands of potential leads every day.

Social Media 126

Social Media Startup Creative Commons Survey 126

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

Trends 60

Trends Social Media Strategy How To 60

Twist Image

JUNE 8, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." Facebook is calling it quits for its "Trending" links. and are ok with this? .

Survey 40

Survey Policies Trends Research 40

Twist Image

JUNE 4, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." Facebook is calling it quits for its "Trending" links. and are ok with this? .

Survey 40

Survey Policies Trends Research 40

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014.

Advertising 112

Advertising Social Media List Statistics 112

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Social Media Strategery

JANUARY 20, 2014

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. This article originally appeared on PRDaily and also on Entrepreneur.com.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Google+, Pinterest and Yelp also have made strides since the last year's survey from Constant Contact. Still, Facebook dominates in this space.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Storytelling in 2014 from Gary Vaynerchuk.

Social Media 150

Social Media Content Case Study Retail 150

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Increase brand awareness with paid social.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. They also found that “Instagram use is especially high among younger adults” — to a greater extent than Facebook, Twitter, LinkedIn, and Pinterest. Here’s what I learned from my look at the research.

Study 111

Study Instagram Hashtag Research 111

SocMed Sean

JUNE 23, 2017

Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “ Mobile to overtake fixed Internet access by 2014 ” and looking at current technology trends we can easily say that statement continues to be true and bold. In some cases, the link equity of these pages can also work for you.

Organization 182

Organization Mobile Apple SEO 182

Buffer Social

MAY 12, 2016

The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. What this means for brands. Brands are often the most affected by significant changes to social networks. Some loved it. Others disliked it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Social Media Marketing

JUNE 5, 2013

India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. While Facebook and Twitter receive the bulk of attention, other networks such as Pinterest, Google+ and Foursquare also rank well. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Proactive Report

OCTOBER 2, 2013

Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. While Facebook is effective for many businesses it’s not the best solution for everyone. Monitor what is being said online about your brand, your competitors. Follow me on Twitter and Facebook.

Marketing 66

Marketing Syndication Sentiment Survey 66

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Increase brand awareness with paid social.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Eric Wittlake (@wittlake) January 7, 2014. The example she gives is of a PR department tasked with building awareness around a brand. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

APRIL 10, 2015

Consumers expect brands to address their issues immediately through a variety of platforms, including (but not limited to) email, online chats, and social media. There are too many Yelp reviews, Twitter mentions, and Facebook posts to wade through, but there are nuggets of pure gold nestled within both scathing and glowing reviews.

Mobile 60

Mobile Strategy Loyalty SMS 60

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media 40

Social Media Avatar Social Networking Compete 40

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? What type of posts generate the most engagement on Facebook? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. State of Paid Media Buying in 2020.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Their “Pizza Bot” allows customers to order pizza from Facebook Messenger with only a few taps. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops.

Retail 97

Retail FAQ How To Survey 97

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. Facebook opened to the public moving away from colleges in September of 2006. The brands we work with are typically larger brands, so that’s the background from which we speak today.

Influencer 85

Influencer Social Media Hubspot Travel 85

Sprout Social

OCTOBER 26, 2021

Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. 81% of jobseekers want to see job opportunities posted to Facebook ( Link Humans ).

Applications 114

Applications Cost Team LinkedIn 114

ProBlogger

JANUARY 28, 2014

Reading back through an intelligent survey Darren issued recently, I noticed a tiny problem that maybe you’ve seen too: 63% of ProBlogger readers earn less that $100 per month from blogging. Fame, Fortune and Helping People in 2014. On one of my first blogs, I asked a new tea company over Facebook to send me samples for review.

Adsense 43

Adsense Domain Name eBook Blogger 43

Webbiquity SMM

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How to Use Social Influencers to Build Your Brand by Inc. by Social PR Chat.

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Hootsuite

SEPTEMBER 7, 2022

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Remember, you’ll have brand-new customers who are less familiar with your store and inventory. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. Source: Heyday.

Strategy 104

Strategy Discount How To Retail 104

Keyhole.co

JULY 25, 2023

Whether you do this yourself or through an agency, it will involve analyzing data from various sources (such as surveys, social media, and customer feedback). Then, try to tailor your content on each platform to the audience you think uses it, all the while maintaining a similar visual brand and style.

Social Media 52

Social Media Strategy Campaign Hashtag 52