How to Survey Your Audience

Convince & Convert

To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. One way to find out your customers’ opinions is by sending out a survey.

Survey 151

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.

Survey 238

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely.

Survey 260

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

I’m not able to reveal the specific sites or figures due to confidentially requirements but they are all well established brands. 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3

Digg 172

Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Myrland Marketing

I like and respect this survey and always reference it when asked to present on these topics. This survey goes the extra mile by matching strategy to the numbers. I have attempted to summarize what Greentarget discovered in this year’s survey. Who Answered This Survey?

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Most organizations prefer to keep their figures private so I’m not able to share the actual sites but they are all well-known brands.

Survey 210

Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Facebook by the Numbers [infographic].

Brands 251

Top five: holiday retail trends to the fore

Sherrilynne Starkie

Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Majority of holiday shoppers choose ‘blended retail’ A new NPD Group survey show that shoppers are looking for a blended retail experience this holiday season.

Retail 195

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong.

Brands 281

How to Buy Social Media Services: A Survey

Bare Feet Studios

As an initiative for the Social Media Club Hawaii Chapter in 2011 , I set up a survey of social media practitioners, looking at compensation and services. You can Download a PDF of the Social Media Pay Survey here.

How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

Already on Facebook, Twitter and Pinterest? A landscape that holds a promise of great marketing potential to brands if approached correctly. Consumers do not join a Facebook community to learn more about a product from the mouth of the brand per se.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Let’s take a look at some common CTAs used by B2B brands to generate leads.

B2B 281

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

Tools 281

In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.

Eight Cost-Effective Marketing Approaches to Grow Your Brand

Socialmedia.biz

All you have to do is create a website for your brand with a live blogging interface. A website survey carried out has shown that sites that engage in blogging at least 16 times a month, get more web traffic, in fact, they get 3-and-a-half times more than websites that blog inconsistently.

Cost 136

Measuring the impact of Facebook video content

Sherrilynne Starkie

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. Source: Facebook. Related posts: Are you on Facebook Messenger?

Video 296

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica.

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

The Realtime Report

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. While these numbers aren’t huge, they are significant enough for brands to take note.

Buy 189

Has Facebook Peaked?

Ignite Social Media

It has certainly been a trying time for Facebook these last few months. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant loss in valuation enough to take Facebook down? Are Users Leaving Facebook?

Why do People Engage With Brands Socially (Infographic)

Mindjumpers

Tweet Most businesses design a Facebook page and a Twitter profile as a part of their social media strategy. But it is also a good idea to think what attracts people to your brand on these social media channels. Majority of people 53.47% at an average, like 2-5 brands on Facebook. ?When

Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us.

Feed 242

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest.

Study 265

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

Brands 158

How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

How Brands Can Appeal to Gen Z and Gen Alpha. In a recent survey , Gen Z respondents overwhelmingly prefer to shop online. For the most part, brands and digital marketers will approach Gen Z and Gen Alpha in a similar manner. Brand Marketing

Do Americans Trust Facebook?

The Realtime Report

A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Facebook 5%. Apparently, Americans don’t feel their personal information is very safe with Facebook.

What NOT To Do On Facebook

Mindjumpers

Tweet Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. This would make your customers comfortable in associating with your brand.

A Need to Redefine Brand Lift

Direct Marketing Observations

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all?

Brands 188

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity.

Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. are most likely to use Facebook and 31.6%

Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. increase your fan base on your company Facebook page. gather survey data (e.g.

Types 339

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Hootsuite

Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. Types of Facebook ads. How to advertise on Facebook: a step-by-step guide.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Image via BigStockPhoto.com.

Brands 108

Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Facebook) – 84% using.

Study 312

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. PLEASE LIKE MY FACEBOOK PAGE.

Brands 308

Facebook Combats Fake Stories | Social You Should Know

Ignite Social Media

Facebook appears to be taking steps to rid feeds of fake news stories, and LinkedIn adds a new tool called Conversation Starters. Facebook is Apparently Taking Aim at Fake News. Brands can now hand-select five boards to feature in the showcase.

Monetizing Facebook

Direct Marketing Observations

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Is a Facebook share really worth $14? Are advertisers wasting money on Facebook? Facebook

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. The CMO Survey ). The CMO Survey ). The CMO Survey ).

Brands taking a stand on world issues – to do or not to do?

Unmetric

Brands, on the other hand, have a lot to lose out on and have always been unsure of how to tread these rocky waters. 2 out of 8 people said they would be willing to pay a higher price for a product that aligns with their beliefs versus an alternative less expensive brand.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

Even top international brands use social media to its fullest. Facebook, Instagram, Twitter, and others are easily available through mobile, and 1.97 Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times greater than Twitter.