Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? That is the question.

Mobile 104

Mobile Analytics Conversation Engineering 104

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. JFK asks the question, “why not?” In the brand space, what could be happening? The new TLDs.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered.

Airlines 178

Airlines Twitter Statistics Industry 178

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Likeable

FEBRUARY 9, 2021

While the teams are competing for the Lombardi Trophy, big brands compete for everyone’s attention with iconic TV ad spots. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising. But the brand still capitalized. Oatly’s Big Break?

Social Media 63

Social Media Brands Reddit Compete 63

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Are you surprised by this?

Brands 101

Brands Loyalty Advertising Embedding 101

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Twist Image

MARCH 25, 2016

Need I remind you that Snapchat turned down three billion dollars from Facebook back in 2013 (long before anybody had any real clue of what Snapchat could be)? How about Amazon acquiring Twitch for one billion dollars back in 2014? I am - without question - trying to understand how this pricing is both estimated and then agreed upon?

Price 40

Price Questions Avatar Sports 40

The Realtime Report

FEBRUARY 27, 2014

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Pepsi Max (@PepsiMaxUK) February 25, 2014. The brand has an impressive social media following in the UK: Pepsi Max UK’s Facebook page has over 1.1

Campaign 164

Campaign Advertising Video Social Media 164

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). For the 2017 Super Bowl, both the Patriots and the NFL took advantage of Facebook Live to capture fans’ interest during moments before and after the game. NFL Goes Live.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Webbiquity SMM

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Twitter emerged at the SXSW conference in March 2007. WordStream ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Waxing UnLyrical

JANUARY 20, 2014

Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! Happy 2014: Be Humble and Go Forward. Why: Daniel Newman of Millennial CEO suggests a simple plan for 2014 that we can all relate to: do the right thing, be humble, and stay grounded. Why: Respect is a two-way street.

Collaboration 193

Collaboration Consultant Flickr Communities 193

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

The Realtime Report

JULY 16, 2014

Like Twitter and Facebook, Bubblews has developed its own language. The real question is, are social network users looking for a new type of social networking site? What do you think – and can you see your brand using Bubblews? Social Media Campaigns Bubblews social media platform social media user'

Social Networking 175

Social Networking Banking Study Notification 175

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. WhatsApp is a messaging app , like Facebook Messenger or We Chat. As of 2021, it is still owned by Facebook. As of 2021, it is still owned by Facebook.

Tools 140

Tools Tips How To HootSuite 140

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? What sparked it all?

Facebook 68

Facebook Advertising Feed Feedly 68

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Facebook: 15 million YouTube: 17.6 The brand is a beloved global phenomenon. Through the years since that first iconic partnership, the brand has ventured into all forms of media and entertainment.

Construction 52

Construction Social Media Strategy Collaboration 52

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? Is the trend appropriate for your brand’s voice?

Trends 60

Trends Social Media Brands Hashtag 60

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). You might want to ask a question to your fans in the video, or include one in the description.

Video 60

Video Tips Facebook YouTube 60

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Does Blogging Still Matter in 2014?

Consultant 191

Consultant SEO Flickr Blogger 191

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing.

Social Media 163

Social Media Skills UGC Sample 163

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

Engagement 109

Engagement Social Media Class Loyalty 109

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Mobile users are primed to outpace desktop users by 2014. Take your product and our brand out of the story. Mobile Has Arrived.

Trends 277

Trends Smart Phone Marketing Mobile 277

Twist Image

MAY 29, 2014

The Kleiner Perkins Caufield Byers venture capitalist has been putting together these annual trends for a long while, and they are - without question - the definitive view on what''s happening online (and how this affects business). The data and insights in Meeker''s Internet Trends 2014 validates this reality. What about advertising?

Trends 105

Trends Mobile YouTube Advertising 105

Convince & Convert

OCTOBER 29, 2014

Every Friday his office gives him a call sheet of all the patients who are coming in the following week who are brand new patients, have never seen him before, have never been to his practice ever. Do you have any questions about what we are going to do next week? ” (November 4, 2014). Here’s how it works.

Real Estate 131

Real Estate Video YouTube Social Media 131

Ari Herzog

JUNE 18, 2014

If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding , the above numeric series indicates how many comments people wrote on each post. The third no-comment post (on Facebook lists ) saw similar numbers. Look at the zeroes.

Comments 117

Comments LinkedIn Conversation Twitter 117

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 60

Facebook Marketing Atlassian Analytics 60

Convince & Convert

APRIL 11, 2014

He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. At first, Bob didn’t know much about social media. Welcome to the family @JimmyFallon.

Automotive 141

Automotive Campaign Engagement Social Media 141

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. Like Pages as a Brand. billion monthly active users. Click Save.

Features 40

Features Facebook Marketing Notification 40

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? Facebook’s Ad platform provides a great environment to reach your core audience. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 148

CPM CPA ROI Campaign 148

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. They are owned by a B2B parent company and debuted their consumer site in early 2014. Let’s take a look: Jason Derulo has the clean image that PassionRoses wanted to align their brand with.

Case Study 145

Case Study Study Influencer Project 145

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. You can also share the post in Facebook or Instagram Stories to better spread the word.

Examples 111

Examples Social Media Instagram Hashtag 111

Devumi

DECEMBER 3, 2014

Your brand wants to get ‘Internet famous’ for good things, right? — Nidge (@nlinghm) July 13, 2014. You can ask it questions, control your music, and use it to control other devices. — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. McDstories. " [link].

Social Media 92

Social Media Hashtag YouTube Video 92

Convince & Convert

MAY 29, 2014

While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war rooms” – more brands than I can count were on a quest to have the next Oreo “dunk in the dark” moment. When one or two brands figure this out, it can be fun and interesting.

Strategy 155

Strategy Marketing Case Study Trends 155

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. In this episode, Jenn and Michelle break down that question with Meena Harris , founder & CEO of the Phenomenal Woman Action Campaign (and Kamala Harris’s niece!),

Marketing 87

Marketing Affiliate marketing Proposal Team 87