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Understanding Twitter: Best Ways to Tweet


Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: .

The #LMA13 Twitter Feed

Myrland Marketing

Tweets about “#lma13″ LMA LMA 2013 Tweet Stream Twitter Uncategorized #LMA2013 Annual Conference Legal Marketing Association LMA13 Social Media

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? What Can Disney Teach Manufacturers About Marketing? by Industry Market Trends.

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. Be good marketers.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool.

An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

The use of anthropomorphism in brand identity and marketing, whether to describe consumer characteristics (e.g. Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. Gulp of Magpies. …Taking shiny stuff from other people’s feeds and tweeting it as your own. I can find examples of each group in my own feed.

The 3 big marketing fallacies for 2013

The Way of the Web

My good friend Jonathan MacDonald has used Fallacies as a theme of sorts for a few years now, so in the creative spirit, I’m adopting the idea with the 3 big marketing fallacies which all businesses need to overcome. So identifying and tackling them now as part of your strategy for 2013 will be key in having a successful year with less problems. And now every brand is going to be pumping out an endless stream of content marketing to add to the noise level.

Facebook and hashtags: at long last

Sherrilynne Starkie

Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion. In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions. Facebook Adopts Twitter’s Golden Child: The Hashtag. Featured Headline Marketing Facebook Hashtag Twitter

Are You Doing Influencer Marketing Right?


In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. What is influencer marketing? How do you know if you are doing influencer marketing right? Include all platforms (Facebook, Twitter, YouTube, etc.).

Understanding Twitter: Best Ways to Tweet


Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. When you send out a tweet with @username included in the MIDDLE of the tweet, “hello @username” (called a mention, explained below) all of your followers will see that tweet in their Twitter Home feed. To see your Twitter Home feed, click on Home: .

Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. In fact, she landed the role almost by default because the person who had launched the Twitter profile had left on maternity leave. It turns out that Twitter was the perfect channel for the task.

12/20/2013: Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing , Twitter Tags: Blog , Facebook , social media , Social Media Marketing , Social Media Snapshot , SportStream , Twitter , Video Ads Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Social Media Marketing Twitter social media Social Media Snapshot SportStream Video Ads

Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD). Twitter. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitte

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. Most effectively use Twitter advertising?

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.

10 Ways Strengthen Your Twitter Community with


Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. helped me quickly identify the valuable people in my Twitter community that I was neglecting to engage with because of the noise in my Twitter stream. Who Needs a Twitter CRM Tool.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. It’s “YouTube” not “The YouTube” It’s Twitter not “The Tweeterboard” You don’t “Twit” things on Twitter, you “Tweet” them.

How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof


Curating your best mentions while viewing your Twitter mentions on a daily basis is easy. You can favorite a tweet in the mobile Twitter app. And, of course, you can favorite a tweet on Twitter itself. You can access your favorites anytime on Twitter by logging in to your account and going to your Favorites. If you haven’t been doing this all along, you can still find your best mentions on Twitter. Why You Should Collect Your Best Mentions on Twitter.

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Thursday Roundup: Twitter Tips

Waxing UnLyrical

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. An admitted Twitterholic (or, at least, I used to be… I’m not on the platform that much these days, but it’s still my favorite), here are some fresh takes on Twitter, at least, according to me. 6 Tips to Grow Your Twitter Followers. 15 People Every B2B Marketer Should Follow On Twitter.

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4 Ways to Make Sure You Always Have Something to Say Online


Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. Using RSS (Rich Site Summary, or sometimes Really Simple Syndication) news feeds assemble feeds from different sources, including Google and Yahoo Alerts, into one place so you can scan all of them at once to find items of interest.

Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. crore (~ $15.1M) in FY 2012 to Rs.300 crore (~$48.3M) in FY 2013. Twitter Google+ LinkedIn Will India See a Rise in Digital PR?

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

May 27, 2013. May 27, 2013. May 27, 2013. May 27, 2013. Spundge is based on a “notebook” concept where users can curate and save posts from RSS feeds. May 27, 2013. May 27, 2013. May 27, 2013. May 27, 2013. May 27, 2013. May 27, 2013. Stuart_Buist just heading back from dinner and a really interesting #3TYOW featuring @CraigSilverman , content curation and marketing #tsl. May 27, 2013.

How to Use Pinterest And The New Rich Pins Features


Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. What Facebook’s New News Feed Means For Brands. Guidelines Marketing & Communication Pinterest Social Network Branding how to Marketing online presence platform rich pins storytelling visual communication

There Is No Free Social Media For Business

Janet Fouts

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Facebook and Twitter are now publicly traded, and they have shareholders to please.

Fetching Friday – 22 Marketing Links


How to Promote Your Content Across Owned, Earned, and Paid Media – Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy. How 7 Experts Solve Their Most Painful Email Marketing Problems – Agree email marketing can sometimes be a pain? 7 Traits of Successful Social Media Marketers and Tools to Help – There are so many fantastic social media tools.

5 Social Media Tips From #BOLO2013


Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Social shouldn’t just be a checkbox on your marketing and campaign calendars. Amber Quist , VP of Marketing, Mass Relevance. For more words of wisdom, click on their names to be taken to their Twitter accounts. This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona.

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Pheed App: Better Social than Twitter or Facebook?

Bill Hartzer

Although there are many social networks to choose from, almost everyone is either on Twitter , or Facebook (once upon a time that would have been Myspace , but that time has come and gone), while the more tech savvy are on niche social sharing sites like Instagram , and Tumblr. Kobo , the creator of Pheed (pronounced just like “feed”, except spelled with a “ph”) was looking for a way to take the picture sharing capabilities of Instagram, and give it a social networking spin.

The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Peruse your news feed today and, as you click on articles to read, ask yourself where the author is coming from. Twitter Google+ The Arrogance Of Being Right. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely.

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Fetching Friday – 21 Marketing Links


Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Fees range from $25 to $500 for most brand marketing activities, including reviews, giveaways, online events, posting sponsored content, and blogging on a brand’s behalf. Be sure to catch the weekly roundups by subscribing to Kikolani’s full feed via RSS or email. Be sure to follow Kristi on Twitter and Facebook.

How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link].

Fetching Friday – 20 Marketing Links & Sad Cat Diary


Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. 53 Actionable Content Marketing Metrics – Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content.

3 Marketing Tools I Miss (and Their Alternatives)


Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? If you’re interested in marketing blogs, BloggerScope is the best alternative out there. Feedly also offers social engagement scoring on blog posts, but it is no where near as comprehensive as PostRank. Be sure to follow Kristi on Twitter and Facebook.

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Thank you to everyone who made it out and/or participated virtually – I’m really looking forward to continuing this conversation because content marketing has a lot of potential…if we don’t screw it up first.

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App Of The Week: HootSuite

The Social Media Incubator

Whether it is your Facebook profile, a Facebook page you manage, a Twitter account, a LinkedIn or any of the many others, HootSuite gives you the chance to manage all of them from one dashboard. You can schedule a post to your Facebook, Twitter or LinkedIn to share an interesting article over the weekend, or you can schedule posts for the times you receive the most traffic so you don’t forget when the time comes. You may have heard of this week’s App of the Week.

Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine and Livefyre: Place Pins (image: Pinterest blog). Twitter. Twitter drops option to receive DMs from any user – last month, Twitter offered an option for users to have anyone direct message them; now this option has been removed and once again only users who follow each other can exchange DMs (PC Mag).

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3 Ways to Better Connect With Your Social Media Audience

The Social Media Incubator

It has become a lot easier for users to stop following or getting updates in their news feeds once they are no longer interested. CEL PR (@PRoutloud) September 11, 2013. Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter engagement social media reach social media strategy A key in being successful in your social media strategy relies on connecting and engaging with your audience.

Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Perhaps not surprising because he was Time’s Person of the Year , Pope Francis is the most influential world leader on Twitter. Pope Francis @Pontifex is the most influential world leader on Twitter. David Oliver, Brimfield Police Department.

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Fetching Friday – 21 Marketing Links for June 21st


How to “Launch” a New Website with a Free Kindle Book – There is no right time to start marketing a brand new website. Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs – Content marketing is at the core of every business regardless of your industry, niche, age of company. The Marketer’s Guide to Building a Holistic Brand Experience – In simplest term, experience creates brand perception.

Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

Creating shareable content: different feed options on BuzzFeed’s homepage. Referrals from Twitter, Facebook and Google hit record highs; Facebook is easily in the lead, but referral traffic from Twitter grew 180% in the last year. Marketing itself as “the hottest, most social content on the web ,” BuzzFeed offers “breaking buzz and the kinds of things you’d want to pass along to your friends.”

Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. Jonah Berger, Wharton @j1berger.

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives


Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Are Email Subscription Pop-ups Worth The Risk (2013) – Pop-ups are probably one of the best ways to increase your email subscribers. Blog Marketing

Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. A list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. I’m personally moving everything over to Feedly, due to the fact they have iOS and Android apps.

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Businesses Use Vine as a Creative Marketing Tool


Guest post by Amy Winters, who just graduated with a degree in marketing. She helps run a small theater, and she loves to write about entertainment marketing whenever she can pick up the extra work. The Twitter-owned platform lets users create and publish six-second videos in a feed similar to Twitter or Instagram. But like all other social networking platforms, businesses seize the opportunity to market themselves creatively and make an impression instantly.

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