Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. It also rallies the Pinterest community around how a simple gesture, like a new lipstick can help a woman going through cancer treatment feel better about herself.

Campaign 131

Campaign Forums Curation Social Media 131

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

Communities 95

Communities Company Social Media Case Study 95

Social Media Marketing

JULY 24, 2013

Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out. Frank Eliason , SVP of social for Citi summed it up thusly: "Companies have to remember that being in social media is being part of a community, not trying to be the center of it."

Social Media 162

Social Media Flipboard Journal comScore 162

Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

Syndication 254

Syndication Marketing ROI System 254

Social Media Marketing

APRIL 3, 2013

One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns." But some commenters claim that it was an elaborate hoax by Olive Garden or one of its agencies to elicit positive support. He also said that "I've seen something similar before" is not conclusive proof.

Social Media 160

Social Media Flipboard Storify Reddit 160

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. million times.

Campaign 60

Campaign List Tips Embedding 60

Unmetric

OCTOBER 25, 2019

For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers. Brands were concerned about things like audience sizes and how fast they were growing their communities. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Examples 162

Examples Social Media Content Film 162

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community. tic toc for a special event. Reward them.

Ensembli 149

Ensembli Training Eventful Communities 149

Josh S Peters

JANUARY 9, 2013

When it comes to search this means that you can use blogger outreach, community out reach, videos, and other social platforms that can be used to give your content a “social bump” to show higher in the SERPs (Search Engine Results Page). Build Community. This is a layer I expect to see grow a lot more in 2013.

Social Media 188

Social Media Reputation SEO Engineering 188

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. So we created a campaign called, “When Millennials Rule the World!” There is risk in any campaign. The results were hysterical.

Conversation 167

Conversation B2B Marketing GPS 167

Mindjumpers

MAY 23, 2013

The evolution from traditional marketing campaigns to a newsroom mentality is not only about finding and creating great content, but also about the processes and methods through which the content is created. 10 Social Media Trends for 2013 – Get Started! The Organization. The Social Newsroom – How To Make It Happen.

Trends 178

Trends Sports News Social Media 178

Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. She is the voice and face of every campaign and makeup tutorial the brand launches. . Launched in 2013, Huda Beauty has seen consistent growth on Instagram. Varying scales.

Instagram 155

Instagram Brands Fashion Sports 155

Socialmedia.biz

JANUARY 2, 2019

Mini did this in a really neat way thanks to a user-generated campaign on social media. Pizza Hut came up with a very clever way to thank their community in 2013, and this was done through a giveaway program. Contests Showing Recognition. The company runs a monthly challenge, through photos, where they have fans do wacky things.

Company 99

Company Social Media Discount Hashtag 99

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Take Waze for example.

Data 230

Data Sysomos Sentiment Analytics 230

Convince & Convert

OCTOBER 30, 2014

Participate in related communities in social media. Here are the before and after traffic charts for one brand’s campaign: Note that they saw a good pop in direct and referral traffic in February of 2013, but, in March of 2013, it’s already gone. Be prepared for a learning journey.

SEO 167

SEO Engineering NoFollow Social Media 167

Ignite Social Media

JUNE 21, 2016

1UllbqpjVk — Lowe's (@Lowes) July 3, 2013. Back in 2013, our client Lowe’s created a fun Vine re-creating fireworks with a medley of their wares. If you’re stuck in neutral for holiday or event campaigns, check out our Go Red For Women case study or contact us here. Focus on Fun. Happy 4th of July!

Social Media 101

Social Media Content Case Study How To 101

Convince & Convert

APRIL 11, 2014

In December 2013, Bob and Jerry were finally reunited. Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. If it were solely a national campaign, it would be just another case of big brands talking to big entertainment.

Automotive 141

Automotive Campaign Engagement Social Media 141

Josh S Peters

JANUARY 11, 2013

On-Page Optimization Methods Still Valid in 2013. Before you say anything, I know that every site and community is unique and it’s very possible that they go against “the best days” trends and so you should be doing your own testing. Demystifying social media. The best days to post to Facebook, based on industry.

Overview 165

Overview Skills Analytics SEO 165

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. It enables you to group like-minded content and themes in campaigns to keep engagement high. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. For example, Grand Theft Auto V was unveiled in October 2011 and wasn’t available in the market until September 2013. In the gaming industry, a short turnover period is practically unheard of.

Examples 78

Examples Social Media Marketing Upcoming 78

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

Twine 246

Twine Brands Policies Campaign 246

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. They also appreciated the real tone and voice of the campaign.

Health Care 108

Health Care Case Study Study Campaign 108

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). She did an excellent job with her community building tips too. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Convince & Convert

APRIL 18, 2013

On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. For companies, the key takeaways are to act swiftly, but be thoughtful and listen to your online communities : Immediately cease all planned social media communications and sponsored campaigns.

Sports 135

Sports Authentication Comparison Social Media 135

Social Media Marketing

MARCH 29, 2013

Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy.

Course 102

Course Social Media Press Release Class 102

Ignite Social Media

JULY 24, 2018

Check out the video campaign he was a part of by clicking on the video below. Dai’s goal is to empower others to lead a ‘FUN’ctionally fit life via education, encouragement and community. Launching his blog in 2013, Christian documents his day-to-day living between New York and the Caribbean. Whose style did you like best?

Influencer 113

Influencer Travel Fashion Blogger 113

Ignite Social Media

MAY 4, 2020

A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Here’s what you need to know about Snapchat Stories. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Ari Herzog

MAY 7, 2014

As backdrop, here’s a primer I wrote in February 2013 on deciding to leave self-employment. I was an instructor at two community colleges and an adjunct professor at two private colleges. Post Script: I am also campaigning for State Representative. Please visit my campaign website and click around. Steve Jobs.

Training 110

Training Small Business Consultant LinkedIn 110

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Weight Watchers site features a Community section with message boards for support, etc. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Kikolani

DECEMBER 7, 2012

How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. 100+ Social Media and Content Marketing Predictions for 2013 – There is no better way to start off December than to look ahead to next year. Business / Career.

Mashup 122

Mashup Resources Remix Google Reader 122

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Between 2010 and 2013 (or so), we saw things slow slightly. Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. Decline of community management (in some areas). Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. The campaign generated more than 900,000 Musically videos and 134 million views. Instagram algorithm. Invest in groups.

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Listen Now. The RSS feed is: [link].

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Kikolani

JUNE 14, 2013

5 Landing Page Lessons from Top PPC Advertisers To Help You Crush the Competition – To get the best results from your PPC campaigns, you need landing pages that can crush the competition. 9 Ways to Become a Better Facebook Community Manager – Would you like to have a thriving Facebook community? Search Engines / SEO.

Marketing 127

Marketing FeedBlitz RSS SEO 127