Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. According to Facebook , the Oscars scored a 7.17

Content 317

Content Film Marketing Loyalty 317

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions.

Film 168

Film Small Business Curation Mobile 168

Mindjumpers

APRIL 19, 2012

The new Timeline design rolled out earlier than expected for many brand pages. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content. Get used to post visual content in order to make your timeline look appealing. Add Milestones.

Engagement 277

Engagement Facebook How To Eventful 277

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? use Facebook Messenger. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. Should Your Brand Worry About Dark Social?

Brands 154

Brands Analytics Consultant Data 154

Mindjumpers

MAY 22, 2013

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. So, content is still king. The new news feed gives Facebook room for more engagement potential. Photos: Facebook.

Facebook 226

Facebook Activities News Feed 226

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. So, here is an excerpt about the new Facebook Timeline for brands.

Guidelines 273

Guidelines Facebook Policies Price 273

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. ” There are already a slew of tools that enable curation of content. .” This is not a new idea in PR.

Curation 106

Curation Trends Curata Social Media 106

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 393% growth in the number of replies brands sent on Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Leverage content in real time. Talk to your fans in their language.

Communities 234

Communities Brands Authentication Cost 234

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. 52% share music videos.

Mobile 178

Mobile Video Content Survey 178

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. My 2012 Social Media Predictions. 2012 bets: 1. We’ve been nibbling around it for a while, but 2012 will be the year of the multi-media social network.

Social Media 122

Social Media eBook Mobile Data 122

Firebelly

JULY 6, 2012

During the 2012 AllFacebook Marketing Conference opening keynote, tech evangelist Robert Scoble led panelists in a discussion on The Verbification of the World. While ‘Facebook’ itself has become a verb (e.g. “Go Find the right verbs for your brand. Stay tuned! Image: Marketo ].

Facebook 170

Facebook Conference Examples News 170

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 131

Brands Analytics Data Metrics 131

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Declines in StumbleUpon Traffic: 2012 vs. 2011. 14 of the 47 sites experienced a YoY increase of varying degree.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Mindjumpers

JANUARY 18, 2012

It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit.

Social Media 280

Social Media Statistics Mobile B2B 280

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers.

Report 219

Report Twitter Brands Hashtag 219

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Not only about translation. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Non-branded promotion. Why is a non-branded app of interest to the brand behind? In short, think of Crowdit as a Foursquare for nightlife.

Mobile 272

Mobile Brands Foursquare Eventful 272

Oktopost

MARCH 21, 2019

These days, everyone knows how useful hashtags are in finding relevant content. On the flipside, content producers who misuse hashtags struggle with having their content ignored. Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. became a thing.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. ” Apple just missed the top ten ranking, coming in 11th.

Video 183

Video Vimeo Brands Microsoft 183

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. 6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Be sure to follow Kristi on Twitter , Facebook , and Google+.

Mashup 113

Mashup Resources SEO RSS 113

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . To help make this topic relevant to potential customers, the brand sought out public opinion. Make It Social. Measure Results.

Social Media 186

Social Media Strategy Case Study Airlines 186

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Instagram is a photo sharing app that is now owned by Facebook.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Twist Image

AUGUST 11, 2012

Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and making yourself look busy, it's all about the content. " Really?

Content 110

Content Marketing Skills Authentication 110

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. 1 Ephemeral content disrupts social video. Source: Facebook Groups. Source: TikTok.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

NOVEMBER 21, 2014

Cultivate Your Brand Cult. ” And if this piece of content doesn’t pass the test as something you yourself would re-share, then don’t post it. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. GuyKawasaki Tweet This. Their goal?

Content 155

Content Publishing Social Media Google 155

The Realtime Report

JANUARY 8, 2013

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public. .”

Crowdsourcing 160

Crowdsourcing Facebook Mobile Collaboration 160

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Content creation and curation. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site?

Analytics 92

Analytics Trends Social Media ROI 92

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. Afterall, you can Blog on your Facebook page, you can micro-Blog with Twitter or video Blog on YouTube. How to start a Blog in 2012: Choose the right platform. I would argue that if you want to start a Blog in 2012, start with reading. Starting a Blog is easy.

Domain Name 111

Domain Name WordPress Tumblr How To 111