Convince & Convert

MAY 23, 2017

For the NYT team, that share will come up as “direct,” even though you didn’t type the whole link into your browser. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular.

Brands 132

Brands Analytics Data Metrics 132

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. The kicker in these types of big content is that each prediction has to be backed by a solid piece of data.

Content 60

Content How To B2B Energy 60

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. That’s where other types of trusted sources, from journalists and analysts to peers, can be crucial online information sources. Soon, you’ll be on your way to marketing in the round.”.

Review 187

Review Marketing Metrics Meeting 187

Kikolani

AUGUST 24, 2012

13 Proven Ways to Write Content Your Audience Wants – Your readers are telling you which type of content they want. 10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Business / Career. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Additionally, adjust “Result Type” to “Everything.”. can tell B2B marketers precisely whether or not their content is targeted enough. Your content is really only as good as its context. Probably not. Twitter Keyword Streams.

Tools 91

Tools Content Blogger Curation 91

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. while in 2012, marketers were using 12 ( Inbound Writer ). Image source.

Trends 95

Trends Content Marketing Curation 95

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 191

B2B Strategy Marketing Buy 191

Twist Image

MARCH 4, 2016

It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate. When Snapchat first launched, I called this the beginning of The Impermanent Internet (back in 2012). Not just the bad stuff. everything.

Brands 40

Brands Feed Feedly Engineering 40

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. ” Your Twitter Archive by Twitter Blog.

Tools 193

Tools Twitter Tips HootSuite 193

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 193

Facebook Small Business Advertising Hubspot 193

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Many B2B brands are concerned about proving the ROI of social. Writing emo poetry on MySpace notes revealed a passion for creative writing.

Travel 91

Travel B2B Automotive Campaign 91

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Five Types of Social Media Influencers by Intelegia. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Quantify the biggest brand topics.

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. Wondering what type of information, timing or tactics will garner the most retweets? Twitter Tips for Newbies.

Tools 205

Tools Tips Twitter Klout 205

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). The most popular type of content is industry insights. • … while Pinterest means shopping.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Keyhole.co

JANUARY 30, 2024

In fact, TikTok counted around 37 million users who were born between 1997 and 2012. The perfect channel to find your target audience for social media marketing also depends on your business type and industry. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals.

Social Media 59

Social Media How To Patterns Sports 59

The Social Media Hat

MAY 6, 2016

Here are a few types of ads available businesses, with the benefits and drawbacks of each. Since Facebook acquired Instagram in 2012, it has upped its advertising game and made it easy to purchase ads through Facebook's advertising platform. Which type of ads should you buy? Facebook advertising can be a maze for new businesses.

Facebook 145

Facebook Feed Feedly News 145

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Mindjumpers

SEPTEMBER 18, 2012

If you know which social platforms work best for your type of business, you are also in a great position to start building lasting relationships and reach new fans and potential customers. Similar Posts: Study: The Global Social Media Check-Up 2012. How Social Is B2B? Infographic].

Platform 268

Platform Brands Automotive Tumblr 268

Buzz Marketing for Technology

DECEMBER 12, 2012

The thick of the 2012 holiday season is here. Imagine your prospective buyer with his smartphone in one hand and credit card in the other, precariously typing his card number, expiration date and security code with his thumbs. Posted in Customer Experience eCommerce Mobile. Poorly Designed Error Messaging at the POS. Wrong zip code?

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

JULY 7, 2014

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare.

LinkedIn 202

LinkedIn B2B Social Networking Groups 202

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” B2B Marketing Research and Statistics. How are marketers measuring social media success?

Statistics 191

Statistics Research Social Media B2B 191

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Stats show that consumers are becoming increasingly visual and prefer images, videos and infographics to other types of content.

Social Media 100

Social Media Marketing Mobile B2B 100

Convince & Convert

MARCH 8, 2013

LinkedIn, too, has potential, especially in the B2B market and with the recent changes they have made. In November 2012, 54% of companies were using Instagram, while just three months later, that percentage had risen to 59%. For such a content-producing powerhouse , e-books and SlideShare are key. via eMarketer.

Curation 128

Curation Content How To LinkedIn 128

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

Statistics 206

Statistics Social Media B2B Marketing 206

Writtent Blog

JULY 9, 2013

B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. What are your favorite types of educational materials on content marketing strategy? Are there any outstanding resources that didn’t make this list?

Case Study 105

Case Study Study Research Report 105

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Because we’re a white label company and a B2B company, awareness is tough sometimes. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Because we’re a white label company and a B2B company, awareness is tough sometimes. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

Statistics 200

Statistics Social Media B2B Marketing 200

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012.

Statistics 229

Statistics Social Media B2B Journal 229

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible. If you’re a B2B company that gets four tweets a day, to say that you need to staff that nights and weekends is probably not worth the additional expense, but you never know.

Social Media 117

Social Media Committee Team Questions 117

Buffer Social

JUNE 1, 2016

I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. If you create this type of group, it’s unlikely that every member will use your product. But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. A recent research by Content Marketing Institute proved that 83% of B2B marketers use email newsletters for content marketing. Pop-ups have also proven to perform more than the other types of form out there. B2B marketers that use blogs receive 67% more leads than those that do not.

Adsense 60

Adsense Blogger Hosting List 60

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. A recent research by Content Marketing Institute proved that 83% of B2B marketers use email newsletters for content marketing. Pop-ups have also proven to perform more than the other types of form out there. B2B marketers that use blogs receive 67% more leads than those that do not.

Adsense 60

Adsense Blogger Hosting List 60

Webbiquity SMM

DECEMBER 2, 2014

What type of content is most effective? Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing.

NewsCred 275

NewsCred Statistics Social Media B2B 275

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11

SEO 193

SEO Paid Search Engineering Reputation 193

Diva Marketing Blog

MARCH 30, 2012

Many brands, B2b, B2C, as well as, nonprofit and even the military and higher ed are pinning. Diva Marketing /Toby : Did smoyz and Kotex develop a set of criteria e.g. age, country, type of interests, etc? Yael Linen-Zuchman/smoyz : In my opinion New media marketing in 2012 is all about creating intimate moments with the brand.

Case Study 95

Case Study Campaign Study Activities 95