Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

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Brands Analytics Data Metrics 133

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Only 63.4%

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Trends Content Marketing Curation 95

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

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Content B2B How To Energy 60

Kikolani

AUGUST 24, 2012

13 Proven Ways to Write Content Your Audience Wants – Your readers are telling you which type of content they want. 37 Posts About Crappy Marketing (and What You Can Do Better) – Mistakes provide invaluable learning experiences. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

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Mashup Resources How To Remix 117

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Additionally, adjust “Result Type” to “Everything.”. Probably not. Twitter Keyword Streams.

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Tools Content Blogger Curation 91

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

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B2B Strategy Marketing Buy 190

Twist Image

MARCH 4, 2016

It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate. When Snapchat first launched, I called this the beginning of The Impermanent Internet (back in 2012). content marketing. everything.

Brands 40

Brands Feed Feedly Engineering 40

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. ” Your Twitter Archive by Twitter Blog.

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Tools Twitter Tips HootSuite 192

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Think of Flock Freight like a marketplace.

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Travel B2B Automotive Campaign 92

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success?

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Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

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Social Media Tips Tumblr Wikipedia 207

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

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Apparel iPad Mobile Loyalty 236

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ). 68% of U.S.

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Secrets of Becoming a Pro B2B Tweeter by Social Media Today.

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Tools Tips Twitter Klout 203

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. The Wonder of Tech ).

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Social Networking B2B Paper.li LinkedIn 100

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

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Social Media How To Patterns Sports 59

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

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Social Media Marketing Mobile B2B 100

The Social Media Hat

MAY 6, 2016

Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Here are a few types of ads available businesses, with the benefits and drawbacks of each. Since Facebook acquired Instagram in 2012, it has upped its advertising game and made it easy to purchase ads through Facebook's advertising platform.

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Facebook Feed Feedly News 144

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

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Statistics Research Social Media B2B 190

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

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Case Study Study Research Report 105

Buzz Marketing for Technology

DECEMBER 12, 2012

The thick of the 2012 holiday season is here. Imagine your prospective buyer with his smartphone in one hand and credit card in the other, precariously typing his card number, expiration date and security code with his thumbs. Posted in Customer Experience eCommerce Mobile. Poorly Designed Error Messaging at the POS. Wrong zip code?

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Mobile Cost Retail comScore 197

Mindjumpers

SEPTEMBER 18, 2012

Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape. If you know which social platforms work best for your type of business, you are also in a great position to start building lasting relationships and reach new fans and potential customers. How Social Is B2B?

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Platform Brands Automotive Tumblr 268

Webbiquity SMM

JULY 7, 2014

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. ” 10 Expert Guides to Corporate Marketing on LinkedIn.

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Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Todd Wheatland, Kelly OCG @toddwheatland. via eMarketer.

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Curation Content How To LinkedIn 128

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

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Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

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Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

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Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

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NewsCred Statistics Social Media B2B 273

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

Social Media 117

Social Media Committee Team Questions 117

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. Now simply put…… You’re only a marketer who has a blog. You are a marketer who has a blog”. You’re Not Yet Building an Email List: A research by Monetate shows that Email marketing drives more conversions than any other marketing channel, including search and social.

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Adsense Blogger Hosting List 60

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. Now simply put…… You’re only a marketer who has a blog. You are a marketer who has a blog”. You’re Not Yet Building an Email List: A research by Monetate shows that Email marketing drives more conversions than any other marketing channel, including search and social.

Adsense 60

Adsense Blogger Hosting List 60

Diva Marketing Blog

MARCH 30, 2012

Many brands, B2b, B2C, as well as, nonprofit and even the military and higher ed are pinning. smoyz is an agency for unique marketing on New Media, specializing in creative and novel content activities and building optimal platform for the brand on the web. Diva Marketing/Toby : Yael, let’s start at the beginning.

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Case Study Campaign Study Activities 95

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

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SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. email marketing.

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Brands SEO Press Release Engineering 204