Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210

Airlines Marketing Statistics comScore 210

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers. The same could be said for the modern marketing team.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Strategic Internet marketing takes time. Therefore, it’s important to know your market.

Small Business 150

Small Business Strategy Case Study Press Release 150

Diva Marketing Blog

JANUARY 1, 2011

Before there was Facebook or Twitter or YouTube videos there was the new years eve "community." That spirit is what the creators of social networks and online communities strive to achieve. The next social media campaign you create keep in mind that real success is in the magic of people coming together.

Conference 67

Conference Meeting Social Networking YouTube 67

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

The Social Media Incubator

NOVEMBER 3, 2010

The website article reports that the wave of comments from anti-fur advocates was most likely part of a campaign started by People for the Ethical Treatment of Animals (PETA) to try to convince the company to stop using fur in their products completely. Instead, they allowed their community (Coach has over 1.2

Social Media 100

Social Media Small Business Foursquare News 100

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

Social Media 195

Social Media Postrank Flickr Class 195

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Mindjumpers

JUNE 25, 2012

Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. Design Lions: The Solar Annual Report 2011 by Serviceplan for Austria Solar. How Air China Used Facebook Check-Ins for Their New Campaign. Cyber Lions: Nike+ FuelBand by R/GA for Nike+.

Film 168

Film Small Business Curation Mobile 168

Small Business Mavericks

FEBRUARY 11, 2011

The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. You might find it more profitable to hire a small business marketing expert who understands SEO to assist you in reaching your goals. About Us What’s a Maverick? Most of the tips are right on target. Don’t be snookered.

Small Business 87

Small Business Case Study Press Release Marketing 87

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Does caffeine fuel your business or community?

Social Media 186

Social Media Real Estate Survey Eventful 186

Small Business Mavericks

FEBRUARY 4, 2011

When Should An Online Business Begin Marketing? I’d be willing to wager that more than 50% of small businesses are not effective at online marketing. With that kind of bold statement, I guess I should define what is “effective&# online marketing. About Us What’s a Maverick? So let’s do that.

Small Business 115

Small Business Press Release Case Study Adwords 115

Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. And in New Delhi, around 50 Delhiites took the city by surprise with a similar tactic.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc.

Postrank 193

Postrank Metrics Tourism WordPress 193

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. But 2012 will see some changes in this area and as a marketer, its none too soon. Rather, the social media team will be comprised of the best communicators within each department. In some ways, social media is growing up, but in other ways we’re just getting started.

Social Media 217

Social Media Trends Smart Phone ROI 217

Social Media Strategery

APRIL 3, 2014

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. In 2012, that number increased to more than $1.2

Syndication 103

Syndication Marketing Advertising SEO 103

Small Business Mavericks

MAY 2, 2011

» Why E-mail Marketing Still Works After 20 years (give or take), e-mail marketing is still one of the most efficient and effective ways to promote a business or brand. Since online marketing first took of in the mid-1990s, e-mail marketing has been the No. 1 way that serious Internet marketers made their cash.

Marketing 70

Marketing Case Study Press Release Small Business 70

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. Rock-n-roll kick started his career in marketing when he started seeking creative ways to market his own band nationally.

Social Capital 196

Social Capital Journal Energy Campaign 196

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Wanna Subscribe? Shall We Tweet?

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. The nonprofits that spent more time on their campaigns did better. And guess what?

Eventful 154

Eventful Training Survey Communities 154

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Communication Planning: Measurement Comes First And Last. Made to measure: why PR campaigns need measurement and evaluation. Based in the Washington, D.C.,

Strategy 100

Strategy Metrics Consultant Education 100

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. However, much like you wouldn’t organize a print campaign in the same way you would television, social content strategies aren’t one size fits all.

Content 99

Content UGC Instagram Social Media 99

Webbiquity SMM

MAY 3, 2012

34% of marketers have generated leads using Twitter. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. And what do marketers and business owners need to know—and more importantly, do —to keep ahead of consumer demands? What does mobile mean to your company?

Mobile 180

Mobile iPhone iPad Training 180

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Community Support during World Tragedies. Community Support during World Tragedies. The Birth of Facebook.

Social Media 111

Social Media MySpace Hashtag News 111

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. Audi was also the first brand to use a hashtag – #ProgressIs – during a Superbowl commercial, back in 2011. Andy White, Audi @white. All of these examples show the brand’s social agility.

Brands 134

Brands Film Hashtag Campaign 134

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190