Remove 2011 Remove Brands Remove Engagement Remove Marketing
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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. That made Twitter’s rebranding a real open goal for marketers.

Examples 130
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279
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Snapchat as a platform for branded content?

Mindjumpers

Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. This makes Snapchat a creative marketing tool hard to ignore.?The Best practice for brand communication on Snapchat. Thank them with coupons, more contests or whatever makes sense to your brand.

Platform 229
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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement.

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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. It boosts engagement. Here’s why.

Brands 145
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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask?

Content 375
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The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

The Best in Social Media Marketing were awarded in second edition of The Bees Awards on May 3 at San Francisco with a lot of grandeur. Best Engagement with Customers: OMD (US). Best Marketing Within Social Games (Nominees): Grape (Russia). Best Branded Viral Video (Nominees): Euro RSCG London (UK).