Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. In this article, we define what brand advocacy is, examine different types of brand advocates, and highlight the many benefits of brand advocacy.

Brands 129

Brands ROI Authentication UGC 129

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Almost a third of those use it daily.

Marketing 195

Marketing Syndication Adwords News 195

Twist Image

MARCH 5, 2011

"What type of content should my company be producing?" Understand what types of content sells. Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies). So, what type of content really works? ann handley.

Types 111

Types Findability Company Content 111

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. Includes experts tips for proving ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Social Profit Factor Training Academy and Marketing Nutz Can Help! . We are in a similar scenario today.

Feed 164

Feed Feedly News Tips 164

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Different types of content marketing. Using content mediums such a video marketing, podcasting, blogging, and social networking.

Content 166

Content How To Marketing Training 166

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. .” Image credit: CPS, Inc. The Final Word.

Platform 152

Platform Engagement Hashtag Eventful 152

Oktopost

NOVEMBER 16, 2023

You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

FEBRUARY 2, 2023

The findings help Figo reinforce the value of social at their company and pulse-check brand health. By posting every work day, she could identify which content types generated the highest impressions and engagements. You’ll save your company time and money, and increase your ROI (more on that soon).

Social Media 110

Social Media Insurance ROI Meme 110

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Sprout Social

JANUARY 24, 2024

Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 103

Influencer Brands Collaboration Authentication 103

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Akamai Marketing

DECEMBER 22, 2011

Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI. By the end of 2012, we’ll start to see some beginnings of what makes up social ROI. We’ll see more and more video as the content type of choice.

Social Media 217

Social Media Trends Smart Phone ROI 217

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We can quantify the ROI. Obviously, there are a lot of other platforms out there.

B2B 306

B2B Influencer Platform SMS 306

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

NOVEMBER 25, 2020

However, paid social isn’t the same on every network. Here we’ll break down specific strategies for each major social network: Facebook advertising strategy. When it comes to social ads, Facebook is king. Facebook advertising cost: Everything you need to optimize your ROI. Instagram Story ads.

Advertising 142

Advertising Resources Social Media Instagram 142

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. They are: earned, shared, owned and paid.

Marketing 199

Marketing Syndication Adwords Social Media 199

Pam Moore

JANUARY 8, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Different types of content marketing. Using content mediums such a video marketing, podcasting, blogging, and social networking. SoundCloud.

Content 112

Content Marketing Training Template 112

Oktopost

APRIL 8, 2021

Taylor Campbell, Customer Success Manager at Oktopost, put it best: “It’s fun to play around with different tactics, like putting the link in the comments, but it’s important to keep in mind that what works for one might not work for another or for every post type. P2P over B2B. The 80/20 Approach.

Social Media 103

Social Media B2B Statistics Types 103

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. So I decided to give it a try.

iPhone 258

iPhone Reputation B2B Social Networking 258

Hootsuite

JULY 8, 2020

The more integrated you are, the more ROI you’ll see. When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Buzz Marketing for Technology

OCTOBER 18, 2013

That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. But not every smartphone and tablet is the same; each device type, model and platform comes with its own unique set of features and functions. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Oktopost

SEPTEMBER 2, 2020

Every time a lead or contact interacts with your social content, Oktopost automatically creates a Social Activity record in Dynamics. Our new integration can help take your social marketing to the next level, enabling you to prove ROI and connect social media to your company’s bottom line.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. Why you must be careful in not confusing how and when to use these types of media.

Nielsen 165

Nielsen How To Influencer Overview 165