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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

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The Free Social Media Reporting Template for Marketers

Keyhole.co

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. Reputation monitoring should be integrated into your marketing stack, plain and sample.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Check out industry reports or consult peers to get an idea of the range you would have to spend. Managing social media and other marketing channels in this economy can be challenging.

Marketing 128
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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create a separate alert to get notified of your brand’s mentions with positive sentiment and collect those updates for future reference when you are fine-tuning your ad copy or looking for new ideas to position your brand when advertising on social media. All in all, the platform is everything you need to create a smarter targeting strategy.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. This can give you a more solid ground to report on. Measuring owned media largely depends on the channel you’re reporting on. The goal of earned media is to ensure sentiment around your brand is positive.

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How Do I Measure Hashtag Performance?

Keyhole.co

Wait: Give your hashtag some time so you don’t make conclusions on a small time sample. Create Reports: Generate and share social media report to your key stakeholders. Which Hashtag Metrics Should I Track? Analyze Key Metrics: Using the metrics above, analyze your hashtag’s performance.

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