Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Pretty radical, eh? It was really interesting.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Wait: Give your hashtag some time so you don’t make conclusions on a small time sample. Which Hashtag Metrics Should I Track? Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. This can give you a more solid ground to report on. Paid search. Paid social.

Sentiment 92

Sentiment Metrics Hashtag Review 92

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 93

Tools How To Sentiment Training 93

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. What is social media data? Profile visits.

Data 95

Data Social Media HootSuite Template 95

Dave Fleet

MAY 25, 2011

Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients. Compete is based on a sample of 2 million, US based panelists.

Compete 277

Compete Quantcast Sample Samples 277

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 85

HootSuite Social Media Management Tumblr Hashtag 85

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

Sample 60

Sample Samples Survey Study 60

Audiense

MARCH 28, 2018

If you are interested in this subject you can download the report here. “The New Social Currency: A report on the mainstream rise of cryptocurrency through the lens of social data” it seems that this “cryptocurrency” is now a mainstream conversation topic.

Analysis 88

Analysis Research Metadata Patterns 88

Sprout Social

FEBRUARY 21, 2024

This is the power of business intelligence (BI) reporting. Instead of guessing or sifting through piles of data, BI reporting does the heavy lifting for you, saving you time and headaches. Table of Contents What is business intelligence reporting? What is the importance of business intelligence reporting?

Report 97

Report Data Hubspot Metrics 97

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 85

Analysis Social Media ROI How To 85

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. For example, agency users would want a tool that lets them generate multiple client reports. Meanwhile, the Paid Performance Report shows you how your LinkedIn ads are performing.

Analytics 102

Analytics LinkedIn Tools Metrics 102

Webbiquity SMM

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. 1) TwitterCounter.

Tools 100

Tools Twitter Sample Samples 100

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. For example, agency users would want a tool that lets them generate multiple client reports. Meanwhile, the Paid Performance Report shows you how your LinkedIn ads are performing.

Analytics 71

Analytics LinkedIn Tools Metrics 71

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. I went back to May of 2014 within my custom ad reports. That impacted how I named these things, and so it also means there is undoubtedly some data missing from my report. Here’s why… Click To Tweet. Data Set Notes. Historical Fan Value.

CPA 113

CPA CPM Facebook Cost 113

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

Social Media 80

Social Media Sentiment Hashtag Analysis 80

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Sprout Social

FEBRUARY 22, 2023

Improving your social media marketing strategy requires frequent reevaluation and iteration, and running social media experiments is an essential part of the process. Whenever you have a hypothesis, question or challenge related to your social media marketing strategy, social media experiments can provide actionable next steps.

Social Media 113

Social Media How To Statistics Sample 113

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Didn't make it any more fun to send the reporting around, though.

Social Media 118

Social Media Strategy Social CRM Company 118

Sprout Social

OCTOBER 14, 2021

Marketing performance. Customer interactions (marketing engagement, lead sources, traffic). According to the most recent Sprout Social Index , 50% of marketers say they maintain occasional communication and collaboration with other teams while 17% operate in complete silos. Lead sources. The list goes on.

Tools 104

Tools Metrics Template Templates 104

Buffer Social

JULY 25, 2019

Growth marketers. Some of our most popular posts on social media are about Instagram marketing and data studies. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. When do you launch a marketing campaign? Case in point: sentiment.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 147

B2B Survey ROI Metrics 147

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Sample Social Media Goals for 2019.

Social Media 112

Social Media Strategy Marketing How To 112

Buffer Social

APRIL 19, 2017

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? Here’s a sample of our report. Here’s a sample report of @buffer. Socialbakers.

Metrics 109

Metrics Analytics Instagram Tools 109

Sprout Social

JANUARY 20, 2022

That’s because any given marketing push involves so many moving pieces. Sticking to the step below not only encourages you to keep a closer eye on your campaigns but also anticipate and avoid the most common roadblocks marketers face. For example, how to market to new customers versus existing ones is apples and oranges.

Campaign 129

Campaign Social Media How To Project 129

Webbiquity SMM

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out.

Social Media 207

Social Media Tools Netvibes Sample 207

Sprout Social

JUNE 20, 2019

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Competition. Think about it.

Analysis 100

Analysis Tools Compete Aggregator 100

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy. Keyword research. Seasonality.

Content 111

Content How To Upcoming Campaign 111

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. Google Review Count: 175.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Sample review: “Buffer is a great automation tool. Now part of Salesforce.com Marketing Cloud. Instagram has more users than Twitter. Google Review Count: 437.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Buzz Marketing for Technology

FEBRUARY 9, 2011

I looked at dozens of dashboards, and reams of reports. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275