Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. For example, Sprout Social identifies conversations and key terms illustrating how your audience feels about you.

Reputation 91

Reputation Sentiment Analysis Notification 91

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Sentiment 92

Sentiment Metrics Hashtag Review 92

Keyhole.co

OCTOBER 27, 2022

What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Ari Herzog

JULY 13, 2010

Here’s a sample of recent dog blogs : Case studies exist on the benefits of using social media to announce dog welfare programs and raise funds for dog surgeries. Folks like Mark Hayward wrote about 10 social media tips he learned from his dog. Related posts: Cats and Social Media: Purrfect!

Social Media 167

Social Media Case Study Wireless Hotels 167

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

Analysis 85

Analysis Social Media ROI How To 85

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. It’s clear that brands are exploring AI capabilities for marketing and beyond more confidently. .”

Tools 93

Tools How To Sentiment Training 93

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Improve sentiment around customer service. Improve products.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 85

HootSuite Social Media Management Tumblr Hashtag 85

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Tell your marketing counterparts of your own experiences on how to find and then analyze earned media.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Survey Study 60

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. If you are interested in this subject you can download the report here.

Analysis 88

Analysis Research Metadata Patterns 88

Sprout Social

FEBRUARY 21, 2024

From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. Table of Contents What is business intelligence reporting? The result?

Report 97

Report Data Hubspot Metrics 97

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 80

Social Media Sentiment Hashtag Analysis 80

Sprout Social

FEBRUARY 22, 2023

This is why social media managers thrive when they embrace a mindset of continual learning and development. Improving your social media marketing strategy requires frequent reevaluation and iteration, and running social media experiments is an essential part of the process.

Social Media 113

Social Media How To Statistics Sample 113

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. For example, agency users would want a tool that lets them generate multiple client reports. Meanwhile, the Paid Performance Report shows you how your LinkedIn ads are performing. The right tool will show you what resonates with your audience.

Analytics 102

Analytics LinkedIn Tools Metrics 102

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. That’s why it’s so important to have a defined game plan for your social media campaigns before you’re in too deep. 5 steps to creating a social media campaign from scratch. Reaching your audience. Interpreting results. The good news?

Campaign 129

Campaign Social Media How To Project 129

Webbiquity SMM

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.

Tools 100

Tools Twitter Sample Samples 100

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. For example, agency users would want a tool that lets them generate multiple client reports. Meanwhile, the Paid Performance Report shows you how your LinkedIn ads are performing. The right tool will show you what resonates with your audience.

Analytics 71

Analytics LinkedIn Tools Metrics 71

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

OCTOBER 14, 2021

Most modern business intelligence tools have features that make it a cinch to present and share reports. The drag-and-drop functionality of Databox means you can customize your dashboards and reports based on your specific priorities. And tools like Sprout Social can highlight those opportunities in no time flat.

Tools 104

Tools Metrics Template Templates 104

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 207

Social Media Tools Netvibes Sample 207

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy.

B2B 147

B2B Survey ROI Metrics 147

Razor Social

APRIL 17, 2019

In a report done with CMOs (Chief Marketing Officers) by Deloitte in 2018, the major factor that could slow down the organic growth in marketing is lack of talent. NLP systems are still not good at detecting the sentiment of text or spoken word. Now, imagine clicking on a button and generating those reports automatically.

Marketing 109

Marketing Software Data Curation 109

Sprout Social

JUNE 20, 2019

We’ve broken down a comprehensive list of competitor analysis tools that’ll help you do exactly that: Competitor analysis tools for social media. Competitor Analysis Tools for Social Media. Sprout Social. Social media is a natural starting point for competitive analysis. Social Blade.

Analysis 100

Analysis Tools Compete Aggregator 100

Buffer Social

APRIL 19, 2017

Socialbakers is a social media analytics tool, which provides a simple Instagram stats tracker. Here’s a sample of our report. Simply Measured provides a free Instagram user report for accounts with up to 25,000 followers. Here’s a sample report of @buffer. report here. Share of posts.

Metrics 109

Metrics Analytics Instagram Tools 109

Sprout Social

NOVEMBER 29, 2018

A simple blog post includes brainstorming, drafting, editing, minimal graphic design work (at the very least for a featured image) and then of course social media promotion. You can grab a copy of the sample content roadmap here. Sentiment (if those are branded searches ). Can target several goals at a time (i.e.

Content 111

Content How To Upcoming Campaign 111

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Social Media Optimization. ” — Oktopost. Google Review Count: 21.

Tools 201

Tools Sample Samples Marketing 201

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I looked at dozens of dashboards, and reams of reports. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275