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How to build a competitive analysis report with examples and tools

Sprout Social

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM. They still don’t.

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New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action

The Realtime Report

New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action. The FDA has reported that it has denied marketing applications for over 1 million flavored e-cigarette products. Three months after a court-ordered deadline for the U.S.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

Over Reporting: This tends to be because you set up something wrong that leads to double or over counting. If Ads Manager is reporting more results than happened, regardless of the source, that’s a problem. There is a long list of reasons why Ads Manager can report results and other sources won’t credit your ads.

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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Within provides reporting on what they’re seeing from their clients with $500 Million in budget. It’s difficult to make the claim that we’ve seen a clear holiday spike since the lowest CPM during the past three months reported by Within happened on Black Friday (November 25). Year-Over-Year Comparison. Your Turn.

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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The report also uses those criteria to evaluate the success of the Facebook pages for 30 well-known brands. Brands under fire online fared worst for this.

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The Free Social Media Reporting Template for Marketers

Keyhole.co

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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