Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

FEBRUARY 6, 2024

Or consider how IT software company Ivanti generates $500,000 in earned media value through its Sprout-powered brand ambassador program: We couldn’t have succeeded without the data, insight and partnership we got from Sprout. I think that through our partnership, we have created a beautiful effect.

Software 116

Software Products Team One Spot 116

Social Media Strategies Summit

AUGUST 10, 2023

A key part of Weber’s influencer strategy involves partnering with pro chefs and BBQ competition winners – people who are well known in the culinary world and have large followings: View this post on Instagram A post shared by Skyler Bouchard Oppenheim (@diningwithskyler) But that’s only one strand of its influencer program.

Influencer 186

Influencer Campaign Marketing B2B 186

Social Media Today

OCTOBER 15, 2019

Facebook has announced a new slate of celebrity-lead shows to boost interest in Facebook Watch in Europe.

Facebook 121

Facebook 121

Social Media Today

MAY 5, 2021

Snapchat has shared its latest slate of Snap Original programming, as well as a new Creator Marketplace platform to facilitate brand partnerships.

Brands 156

Brands Influencer Platform 156

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. That’s what makes the right B2B influencer marketing partnership so valuable. Their credibility is, after all, their currency.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. As one marketer said, “You need a lot of content to support a program.

Strategy 132

Strategy Content Curation Press Release 132

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing programs can be an effective way for brands to work with large-scale content creators like major podcasters and social media influencers. A creator seeks out affiliate programs that align with their content niche. Check to see if they have an affiliate program. How to set up an affiliate marketing program.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

DECEMBER 7, 2023

In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. The new program was Initially rolled out as an invite-only beta. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets.

Meeting 81

Meeting Authentication Applications Influencer 81

Sprout Social

SEPTEMBER 22, 2021

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. Social data strengthens NFLPA partnerships.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Almost all salaried social marketers (95%) reported that their organization offers at least some company benefits,” with health coverage, sick days, and retirement programs topping the list.

Research 257

Research Report Social Media CPM 257

Sprout Social

OCTOBER 10, 2023

Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements.

Examples 127

Examples Influencer Campaign Marketing 127

Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

Influencer 89

Influencer Hotels UGC Curation 89

Ignite Social Media

JULY 23, 2020

Ignite Social Media, the original social media agency®, is honored to announce its new certification as a Preferred Partner in Facebook’s Marketing Partners for Agencies program. Our team is naturally curious and always eager to learn what’s next in the space,” says Misi McClelland, Vice President of Ignite Social Media.

Social Media 172

Social Media Facebook Directory Marketing 172

Sprout Social

AUGUST 31, 2023

His conviction has always been part of our brand ethos, and we’ve spent the past few years exploring the benefits of experiencing “awe” outdoors, in partnership with the University of California, Irvine’s Dr. Paul Piff and through our partnership with Mental Health America.

Team 119

Team Authentication Proposal Social Media 119

Ignite Social Media

MARCH 5, 2020

In 2020, we’ll continue to see brands find ways to sell products whether that’s through influencers, user-generated content or co-branded content partnerships. . About a month ago, Instagram announced the impending monetization of IGTV through a Partner Program. Drop us a line, we’re happy to help! .

Instagram 171

Instagram Retail Influencer Social Media 171

Oktopost

DECEMBER 15, 2022

Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. In this episode, Cidney talks about the creation of “Strength WithIN,” a program she implemented across LinkedIn. LinkedIn’s core values, and why encouraging employee-led programs to succeed is the key to collaboration.

Collaboration 62

Collaboration Apple Sports Startup 62

Sprout Social

APRIL 19, 2022

decided to take their brand partnership a step further with a product launch. and Dunkin’ have managed to make their partnership seem organic. In some ways, they’re leaning into the seemingly offbeat nature of their partnership, like how Dunkin’ did when they first tweeted about the partnership. The odd couple.

Collaboration 88

Collaboration Brands Loyalty Campaign 88

SocMed Sean

JANUARY 27, 2022

Popular programs like Amazon Affiliates offer a commission to you for sending customers to their site. The downside is that the commissions paid by big company affiliate programs can be relatively small. Partnerships and sponsored content. Partnerships and sponsored content. How hard is it to become a blogger?

Blogger 130

Blogger Adsense Insurance SEO 130

The Realtime Report

NOVEMBER 18, 2021

The Horizon Europe is a critical funding program that supports innovation and research in Europe. The program has a budget of more than €95.5 European Partnership on Transforming Health and Care Systems. Program: HORIZON-HLTH-2022-CARE-10-01. Program: HORIZON-HLTH-2022-DISEASE-06-04-two-stage. Budget: €100,000,000.

Proposal 91

Proposal Health Care Pharmaceuticals System 91

Sprout Social

JULY 8, 2021

And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Most companies with affiliate programs either work with a network to find affiliates or have their own application and approval process. Rinse and repeat.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Hootsuite

NOVEMBER 14, 2023

You can become eligible for YouTube income by joining the YouTube Partner Program (YPP). Live in a country/region where the YouTube Partner Program is available. The range for how much you can make of YouTube’s pay-per-view program varies, as we mentioned above. Be sure to get your YouTube account verified , too.

YouTube 94

YouTube CPM Module Adsense 94

Buffer Social

MAY 17, 2023

Social media collaboration refers to the strategic partnerships between individuals, brands, or organizations to co-create content and leverage each other's audiences for mutual benefit. In other words, it’s a partnership with another person or company to present a united front and communicate shared values or generate profit.

Collaboration 93

Collaboration Social Media Project Reputation 93

The Realtime Report

APRIL 19, 2022

Plug In South La’s 3rd Tech Accelerator Program to Empower Entrepreneurs & Create Opportunities in Black & Latinx Communities. Plug In South LA has launched its third cohort accelerator program to help fund and grow some of the most dynamic start-up and early-stage businesses and business owners in Black and Latinx communities.

Communities 91

Communities Startup Apparel Health Care 91

Sprout Social

APRIL 20, 2022

On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. Brand ambassador programs. On Instagram, branded content is set apart by having the “Paid Partnership” label. Brand ambassador programs. Sponsored posts and branded content. Instagram Shopping.

Instagram 124

Instagram Badge Influencer Campaign 124

Sprout Social

SEPTEMBER 8, 2022

According to TikTok , Creator Next is “a program designed to help TikTok creators monetize as they grow their communities.”. Many wondered why they had to join a new program and how it would impact their earnings. Creators can use it to gain money directly from TikTok, brand partnerships and viewers alike.

How To 93

How To Collaboration Metrics Campaign 93

Sprout Social

OCTOBER 19, 2020

Select Sprout Social customers will participate in a pilot program now, and Instagram messaging in Sprout will become available to all customers in 2021. Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features.

API 132

API Instagram Guidelines Survey 132

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. And by rolling out your own ambassador program, you can do the same. However, a successful program doesn’t happen by accident. What is a brand ambassador program, anyway? tfbornthiswaycontest #toofaced.

Brands 144

Brands How To Hashtag Applications 144

Oktopost

MARCH 4, 2024

Promote referral schemes Create a referral program that offers incentives to your existing customers and their referred contacts if a referral is successful. Some partnerships focus purely on revenue growth, while others are more geared towards marketing, such as co-hosting events or co-producing reports.

B2B 62

B2B Strategy Marketing Case Study 62

The Realtime Report

NOVEMBER 1, 2023

With the explosive growth of platforms like Twitch, TikTok, and YouTube, and partnership contracts reaching the $100 million dollar mark for top creators , it’s hard to argue that our pension for this kind of content will slow.

Proposal 170

Proposal Metrics YouTube Advertising 170

Pam Moore

MAY 19, 2023

10 benefits of Human + AI Partnership in Marketing (Subscribe to my series – Mind and Machine to bolster your Limitless Digital Mindset) Increased efficiency and productivity. The power of AI is in the partnership of humans and technology – Mind and Machine! .” However, these beliefs may not be founded in reality.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

10 benefits of Human + AI Partnership in Marketing (Subscribe to my series – Mind and Machine to bolster your Limitless Digital Mindset) Increased efficiency and productivity. The power of AI is in the partnership of humans and technology – Mind and Machine! .” However, these beliefs may not be founded in reality.

Team 147

Team Marketing ROI Training 147

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Take IT software company Ivanti. We had similar results at Sprout.

Buy 94

Buy Curation Statistics Survey 94

Ignite Social Media

AUGUST 28, 2023

How to Protect Your Brand in Influencer Partnerships There are a few precautionary measures you can take to help protect your brand as you prepare to hire influencers for your social media marketing campaign. Or, we can help you from start to finish, as we’ve done with literally hundreds of influencer marketing programs.

Influencer 78

Influencer Brands Travel Sentiment 78

Sprout Social

JUNE 8, 2021

The most successful partnerships start when brands empower creators and put them in the driver’s seat, a tough but necessary shift for a lot of marketers. As they continue to branch out with their content on social, creators have every reason to pull the plug on brand partnerships if the terms and compensation don’t work for them.

Meeting 130

Meeting Brands Collaboration Exercises 130

Social Media Strategies Summit

MARCH 1, 2024

Indeed, 81% of consumers say that influencer partnerships either have no impact or have a negative impact on how they perceive a brand — while 51% simply scroll straight past influencer posts. Employee advocacy programs offer significant benefits to brands, with one study revealing they can increase total social media engagement by 25% – 40%.

Video 231

Video Trends Marketing Mobile 231

Sprout Social

JULY 6, 2022

By using social media intelligence, Leadtail was able to help their client uncover Zoom’s strategy of leveraging existing partnerships to drive conversations on social and beyond. So how do you create a social data program that works for you? You’ll get your best results from your social data program by making sure it’s ongoing.

Social Media 116

Social Media Sentiment Survey Marketing 116