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Has the sonic brand concept finally come of age?

Sherrilynne Starkie

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. Of course, using audio in branding is nothing new. ” Here’s a sample of the sonic brand and the full news release which explains how Mastercard is rolling out the sonic brand around the world.

Brands 170
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February Social Media Trends

Ignite Social Media

February was a busy month as we started to see more news about the CCPA’s data collection law that went into effect at the beginning of the year. What You Need to Know About the CCPA’s New Data Collection Law. Pinterest Tests “Try-On” Tool for Mobile Commerce. We also saw several updates from Pinterest.

Trends 117
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Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook says that estimated metrics are “calculated based on sampling or modeling,” and are therefore “hard to precisely quantify.” To do this quickly, we sample the data and will therefore label it as estimated. But following are a few highlights: Various mobile app actions. See the entire list here.

Metrics 162
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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Searching Twitter on mobile. But there’s a great workaround.

Twitter 115
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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web.

Content 128
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5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

They assume they should only run ads in the news feed, for example. ” Facebook will now break down the performance of each campaign by placement, providing an individual row for the following that apply: News Feed on Desktop Computers. News Feed on Mobile Devices. Audience Network on Third Party Mobile Apps.

Report 113
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Social Media Newsroom- Intel debuts social news hub

Proactive Report

It has all the features one would expect in a social news hub: commenting. “One of the biggest and most unexpected changes was the one that took place in my own perspective about the purpose of a news website itself,&# says Darling. . by using share widgets, offering short pre-made tweet samples w/short URLs, etc.