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31 free social media templates that will elevate your workflows

Sprout Social

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. You use this social media metrics map, of course.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Set a policy for each type of customer and complaint Once you’ve categorized your customer and complaint types, create guidelines for handling and resolving specific issues. Create training materials that cover the fundamentals of complaint management and outline company policies and procedures.

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From awareness to acquisition: Creating a content funnel that converts

Sprout Social

To ensure your awareness efforts are working, keep track of metrics like follower count, impressions, and organic brand mentions. These metrics will affect your conversion, so it’s important to figure out what you want to convert for before doing anything else. What’s your company’s return policy? Clickthroughs to your site?

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Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Why mindset often matters more than tools, particularly as you are getting started with social media. Importance of choosing the right metrics to measure success.

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How the YouTube algorithm works in 2022

Sprout Social

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2016-present: Demonetization & policy updates. Global ad revenue is 19.77 billion US dollars , bringing it to a 10.9%

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The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

The only guarantee we have with Facebook and any of the other top social networks such as LinkedIn, Twitter, and Instagram is change. Just as soon as you think you have your savvy marketing hands around a Facebook marketing strategy, things shift right underneath your social feet. Social Media Audience Analysis Worksheet.

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How to Nail an Employee Spotlight on Social Media

Oktopost

This is a great way for each of your employees to share what they appreciate about their colleague, not only fostering a powerful work culture built on lifting up your employees, but you’ll amplify that healthy work culture across your social networks. ? How to measure engagement on an employee spotlight.