agora pulse

AUGUST 28, 2019

What you write, what images you share, what audio you produce, what videos you create—all that’s content. You know this, of course, so that’s why you, savvy social media manager that you are, decided to attend this year’s Content Marketing World. I don’t limit the question to content marketing challenges.

Content 76

Content Tourism Marketing Conference 76

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger.

Communities 59

Communities Social Media Strategy UGC 59

Unmetric

APRIL 2, 2019

And this fan-based marketing has paid off quite well for the band and the team, for their loyal fans also serve as brand advocates—their fans have gone as far as to sponsor billboards in Times Square for BTS. Just the announcement video put up by Converse Korea on Instagram received 52K views. Reposted with correction. RT TO SPREAD!

Social Media 97

Social Media Brands Marketing Tourism 97

Laurel Papworth

JANUARY 28, 2024

In this video tutorial I prompt TheChatster to give me hashtags. In fairness, I did NOT ask ChatGPT to modify it’s output e.g. a “friendly readable voice that doesn’t send viewers to sleep” Me : In this video I prompt hashtag#chatgpt to help me find hashtags then assess the results. Actually I think so!

Hashtag 52

Hashtag Tourism Instagram Course 52

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. Want to learn more about our experience in the travel and tourism industry?

Travel 94

Travel UGC Brands Tourism 94

Buffer Social

JANUARY 16, 2018

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. – Essential insights for marketers. Ready to jump in?

Report 111

Report Data Social Media Research 111

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos.

Types 118

Types Instagram Brands Collaboration 118

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 218

Video Class iPad Film 218

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Develop a professional summary statement that effectively summarizes experience in marketing and communications. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

Template 145

Template Templates How To Tourism 145

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Yes, the tool is limiting.

Tools 247

Tools Adwords Marketing Class 247

Buffer Social

APRIL 20, 2017

From augmented masks and special effects to 360 video camera to Facebook Spaces (an app where you can hang out with your family and friends virtually) , Mark Zuckerberg and Facebook want to enable us to connect with one another on a deeper level through AR. 10 Things marketers need to know from F8 2017. Augmented Reality.

Marketing 111

Marketing Conference Analytics Real Estate 111

Sprout Social

JUNE 26, 2023

Behavioral segmentation for targeted products and marketing According to The 2023 State of Social Media report, 49% of business leaders think AI will be critical for behavioral segmentation to identify and target specific customer segments. AI for visual content also includes video content analysis.

Sentiment 105

Sentiment Analysis Patterns Price 105

Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account. Use a business account.

Instagram 112

Instagram Tips Marketing Hashtag 112

The Realtime Report

OCTOBER 5, 2021

This well-aligns with a “ Diversity in Innovation ” Working Paper by the Harvard Business School (HBS) that documents the patterns of labor market participation by gender and various ethnic minorities in venture capital firms and as founders of venture capital-backed startups. Hispanic adult obesity rate of 44.8

Travel 91

Travel Tourism Airlines Film 91

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Tag me & the hashtag in your video. charlidamelio.

Campaign 145

Campaign Social Media Travel Hashtag 145

Bare Feet Studios

MAY 14, 2008

Festivals make your marketing dollars go farther. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter? Internet spend increased over 18% from 06 to 07.

Tourism 40

Tourism Tools Conference Upcoming 40

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Industries served: Marketing & Advertising, Nonprofits, Transportation.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Bare Feet Studios

JULY 25, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? And post 2-3 videos?

Tourism 40

Tourism Hotels Upcoming Viddler 40

Akamai Marketing

MARCH 9, 2009

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The entire program generated much interest in tourism circles. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Social media hit historical highs in the CMO budget this year. But is your social strategy up to the task?

Questions 142

Questions Social Media Strategy Survey 142

agora pulse

MAY 2, 2017

What current marketing goals is it supporting? Ignoring video. Video is a powerful medium and it can be incredibly useful for creating highly effective Facebooks ads. When creating video for Facebook, you need to play by their rules of engagement. Going in with a vague idea is the fastest way for a Facebook ad to fail.

Facebook 124

Facebook Tourism Avatar ROI 124

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Altering existing strategies can be difficult, too.

Template 52

Template Templates Examples Social Media 52

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Convince & Convert

NOVEMBER 8, 2016

Although social media is a great platform to tell your brand story (which is the best way to market your brand, as humans love stories and can relate strongly with them), many brands have really not figured out how. Here are a few tips to keep you ahead of the social media marketing curve. highlight to tweet). Get Your People Involved.

Social Media 166

Social Media Hashtag Travel Tourism 166

Hootsuite

OCTOBER 1, 2019

Instagram explained: “We want your friends to focus on the photos and videos you share, not how many likes they get.”. We’re currently running a test that hides the total number of likes and video views for some people in the following countries: ? Have you done your target market research ? Do they like video?

Instagram 111

Instagram Geotagging How To Tourism 111

Mindjumpers

SEPTEMBER 11, 2012

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. “Today consumers want to have their voices heard. Problem solving. Replicate success.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. The Breckenridge tourism bureau wanted to share user-generated content from their guests to encourage other people to visit. All the photos and videos were collected and turned into a shoppable display on the KiraGrace homepage.

Brands 77

Brands Aggregator Curation UGC 77

Socially Sorted

APRIL 3, 2018

I’ve seen some awesome wine businesses crushing social media marketing over the years. The post 5 Ways to Be Like These Wine Businesses Crushing Social Media Marketing appeared first on Socially Sorted. From the wineries themselves to tours and accommodation there are a lot of things we can learn from these brands.

Social Media 111

Social Media Marketing Brands Tourism 111

Hootsuite

OCTOBER 14, 2021

Spoiler: saying “link in bio” actually increased our engagement and reach, but you can watch this video to see the details: ‘Link in bio’ is the only way Instagram and TikTok creators with fewer than 10,000 followers can send people off-platform. Where is the link in bio on TikTok? Try it for Free.

Instagram 141

Instagram HootSuite URL How To 141

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. Don’t shy away from pictures or video or even vlogging. Audiences have no shortage of media to consume, pictures and video help tell the story. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Socially Sorted

DECEMBER 18, 2016

Leading provider of stock photography, images, video and music, Shutterstock, celebrated 100 million images on their site by asking their community of creators, designers and reviewers to list their top visual trends. Our fascination with drone photography and aerial images and video has enabled a whole new perspective in marketing visuals.

Trends 104

Trends Tourism Travel Fashion 104

Sprout Social

JANUARY 3, 2017

Think live video is going to be the biggest hit? We’ll pull out our crystal ball and talk social media marketing predictions for 2017. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. New Year, new trends!

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Socially Sorted

DECEMBER 22, 2016

3 5 Ways to Get Started with Short Video… Even if it Freaks You Out. Video is huge. But for many of us the idea of video, and being on video, FREAKS US OUT. In this post, I share 5 easy ways to “dance with the fear” and get started with short video … even if it freaks you out! Listen up! #3

Tourism 40

Tourism Instagram Social Media Strategy 40

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143