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How Instagram Has Taken Over Tourism Marketing


These popular sights have long been the fodder for traditional destination marketing strategies The spectacular Northern Lights. The mountains of Cape Town. The lush greenery of Machu Picchu.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . The content does the marketing for them.

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here: Google+ for tourism, CVBs, and cities .

Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here: Google+ for tourism, CVBs, and cities .

Three Little-Known Ways to Use Pinterest to Promote Your Business

Spin Sucks

At Visit Bucks County , the official tourism promotion agency for Bucks County, Pa., where I work as a marketing and communications coordinator, we recently joined a handful of other tourism organizations to use Pinterest in January. Reach B2B markets in a new way.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool. Here, you can really do one-to-one marketing at scale.”

13 Ingredients in the Perfect Social Media Contest

Convince & Convert

Remember, the prize itself can be the theme for the contest, as with the legendary “best job in the world” campaign from Tourism Queensland. Original image from

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Google+ for Tourism, CVBs, and Cities

Freelance Social Media

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here: Google+ for tourism, CVBs, and cities .

Content Marketing is More Than Just Blogging


Content marketing is about more than just blogging. According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Example Social Media / Online Marketing Strategies Based on Industry. Tourism/Travel/Hospitality. This is a guest post by Angela Denby.

5 Essential Business Questions for Modern Marketers

Engaging Brand

This week I was interviewing Patrick Schwerdtfeger, author of “ Marketing Shortcuts for the Self-Employed ” and a regular speaker about modern entrepreneurship and the social media revolution at conferences and conventions around the world.

Summary of New Media Artist-in-Residence Program

Bare Feet Studios

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB).

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Bare Feet Studios

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? Tagged as: blogger , campaign , free , hawaii , HVCB , podcaster , residency , Social Media , tourism { 3 comments… read them below or add one } Bill Streeter August 18, 2008 at 3:12 pm Awesome idea.

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin.

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients.

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn


As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand.

The Future Of Marketing: You Connected To Your Toaster

Twist Image

It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. The sad truth is that marketers have - for decades on end - done ourselves in. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. content marketing. context marketing.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

Three awesome social media campaigns by CVBs and hotels


——– Convention and Visitors Bureaus have become invaluable resources for local business communities and these independent non-profit organizations operate in all major cities, with the aim of stimulating tourism-based economic activity.

The Eight PR Up-and-Comers

Spin Sucks

She has her own business, where she focuses on travel and tourism. A young lady with both non-profit and tourism experience, Jessica is a graduate of Temple University and a proud Philadelphia PR supporter. By Gini Dietrich.

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

Festivals make your marketing dollars go farther. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter?

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiIt is a rather unique concept, a “New Media Artist-in-Residence&# Program.

Social Media Isn’t Rocket Science; It’s Social

Spin Sucks

I was responsible for marketing a small Southern California resort destination for two years, primarily using social media, not spending a dime on paid advertising. After 21 years as the director of marketing and tourism for Lake Arrowhead, Calif.,

7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Although social media is a great platform to tell your brand story (which is the best way to market your brand, as humans love stories and can relate strongly with them), many brands have really not figured out how. Here are a few tips to keep you ahead of the social media marketing curve.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Who Are the Market Segment and Customer Avatars? Throughout the Strategy Document should be clear the call to actions and alignment with the different market segments, at different times of their lifecycle with you. Shares How to write a #socialmedia strategy for Gov, Organisations.

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. – Essential insights for marketers. But why are marketers using social media?

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

Doritos knocked it out of the park when it “ crashed” the Super Bowl , Tourism Queensland put its island on the map when it created The Best Job in the World , and Old Spice reignited its stodgy brand by convincing women that buying their grandfather’s deodorant will give their husbands six-pack abs.

How to Strike Gold with Visual Content Ideas – 3 Awesome Tools

Socially Sorted

And it’s an absolutely must-have tool if you are in an industry like tourism. With Tack you can ask for permission to use the content you find in your marketing. Tools Visual Content visual content Visual Marketing

Top 10 Socially Sorted Blog Posts in 2016

Socially Sorted

4 6 Powerful Lessons from Tourism that will Boost Your Brand. I have spent a lot of time with the Tourism Industry in the past 3 years, both as a speaker and trainer and working with clients.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest.

The Secret Sauce to Shareable Visual Content Your Audience Will Devour

Socially Sorted

You may have heard of the Oreo Tweet where Oreo’s marketing team acted swiftly during the Superbowl a few years ago. Queensland Tourism did just that when it snowed in Queensland (heads up, it never snows in Queensland… it’s bloody hot here in this part of Australia!).

The Case for Active Users as Social Media Community Managers

Akamai Marketing

Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry. The Case For Active Users as Social Media Community Managers.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Learning how to repost on Instagram is the key to taking your marketing strategy on the photo-sharing platform to the next level. Destination British Columbia is the Official tourism organization for British Columbia, Canada, and they often feature guest Instagrammers within their feed.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Lesson : Your tagline, which you spent many a marketing dollar on, may come back to haunt you. Comparing marketing tactics by tobacco companies to discredit smoking and health implications – and how the same tactics are being used today to discredit climate issues.

Top 10 Image Trends for Powerful Visuals that Stand Out

Socially Sorted

Our fascination with drone photography and aerial images and video has enabled a whole new perspective in marketing visuals. If you work in Tourism then get savvy with 3D. Even if you don’t work in Tourism, use 3D photography to bring your community into the world you live in.

The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

Use this guide to jump in and give them a spin on the platforms you are marketing on. . You may know ViralTag as a leading Social Media Marketing Tool for sharing visuals.

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop.

Social Media Complainers – your new BFF's

Akamai Marketing

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