Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5%

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. However, the networks are changed to better fit the Chinese user and market in several ways.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

JULY 16, 2010

So what can I as a marketer or CEO get from reading the book? It all happened in less than 12 months, so the intensity in the story speaks for itself. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Bill Hartzer

MAY 26, 2010

While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! On the blog site, [link] – you can go behind the camera and see the making of the film. Using Wordpress Like a Pro » Old Spice Spoof nails it! Now back to the blog! Its made by The Harold B.

Study 220

Study Film Nielsen Disqus 220

Twist Image

SEPTEMBER 11, 2014

and just how big of a business this is (and will continue to be) for marketers. Although its market share will not substantially increase, the revenue from ads that run on the site - excluding banners, search and other ads, alongside traffic and content acquisition costs - will grow. From the article: "The U.S. mobile data.

YouTube 80

YouTube Nielsen Mobile Advertising 80

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. The fear of losing control keeps them bound within their normal marketing box.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 128

Metrics Postrank Klout Marketing 128

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. Nielsen says that advertising from companies is trusted by 47% of global citizens. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Pixlee

NOVEMBER 15, 2018

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

The Realtime Report

MARCH 7, 2017

The team at Power Digital Marketing agency San Diego stresses that a good foundation is the key to creating high quality digital content. If not, users will bounce right back to the search results and have a less favorable opinion of your site for wasting their precious time.

Content 121

Content Patterns Nielsen Mobile 121

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). promoted stories published on mainstream media sites alongside editorial recommendations. Content Marketing Online PR digital PR media' promoted videos.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Likeable

MARCH 12, 2019

This has made tactics such as retargeting users who have performed an action on the site relatively easy to implement. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 161

Klout Nielsen Influencer Social CRM 161

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Proactive Report

JULY 4, 2017

Without that you don’t have a site or a blog. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Start with the Google Quality Guidelines: Would you recognize the site as an authority on a topic when mentioned by name?

SEO 45

SEO Content Nielsen Analysis 45

Convince & Convert

NOVEMBER 20, 2015

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why would Twitter do this? Here’s the thing.

Twitter 60

Twitter Nielsen API Patterns 60

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Social media sites like Facebook send messages to your inbox every time someone comments on your posting or something you’ve participated in, and depending on your settings, can send updates on almost every activity.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). promoted stories published on mainstream media sites alongside editorial recommendations. Content Marketing Online PR digital PR media' promoted videos.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). promoted stories published on mainstream media sites alongside editorial recommendations. Content Marketing Online PR digital PR media' promoted videos.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. The cycle of this theory has to be broken when it comes to internal collaboration sites.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 254

Google Class Creative Commons Yahoo 254

Net-Savvy Executive

JANUARY 6, 2011

Trendstream created a great source in Global Web Index , which is based on an ongoing survey across 26 national markets. The full research is subscriber-only, but the site offers free summary data on 16 countries. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Global view. Regional view. Country-level view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Grill and barbecue pit builders.

Influencer 111

Influencer Social Media How To SEO 111

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. That is a HUGE difference and surely marketers must now tap into these 92%.

Tools 151

Tools Digg Nielsen Klout 151

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Guess what? Play Your Own Game.

Social Media 165

Social Media Quantcast Metrics Comparison 165

Proactive Report

FEBRUARY 22, 2011

Niche Social Sites are Shaping Online Communication. It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics.

News 65

News Social Media Strategy Nielsen 65

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing. Number of users or customers.

Conversation 111

Conversation How To Review Influencer 111

Stay N' Alive

SEPTEMBER 3, 2013

The fact of the matter is, people have stopped having the news open all day, in favor of sites like Facebook and Twitter and Google+. Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. Print Media is going the way of the dinosaur.

News 97

News Facebook Compete Nielsen 97

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Why should your brand utilize user generated content marketing ? While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity.

Content 41

Content UGC Loyalty Nielsen 41

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

Analytics 60

Analytics Platform Social Media comScore 60

Diva Marketing Blog

OCTOBER 5, 2011

Not only in marketing communications but in customer service or even with nonprofit programs. 1 - Her boss expected the number of friends, followers, hits to the site, etc. 2 - The major funding grant placed a high emphsis on site visitors. Sidebar: In another lifetime I was marketing director for a nonprofit.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. And later on we’ll show you why. Their main question was how to evaluate influencers. Brand Ambassador. Setting goals.

Influencer 104

Influencer Social Media How To Campaign 104