Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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SMS Tips Marketing Discount 60

Twist Image

JUNE 6, 2011

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level. email newsletter.

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Bazaarvoice Retail Social Graph Mobile 106

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. Focus on Educating, Not Selling.

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Conversation Video Content How To 161

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

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Strategy Marketing Real Estate Campaign 60

Convince & Convert

MARCH 8, 2016

Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. The areas explored below can help you pinpoint pieces of the omnichannel marketing puzzle you’ve overlooked.

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Strategy Retail Mobile Discount 60

Twist Image

JUNE 28, 2014

Have you ever tried to unsubscribe from an email newsletter? It''s funny/sad to me, that Seth Godin ''s seminal book, Permission Marketing (published in 1999), not only stands the test of time, but serves as a simple/powerful guidebook for all brands. The problem with the marketing of permission. What do you think is happening?

Marketing 75

Marketing Newsletter Banking Brands 75

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Hootsuite

OCTOBER 18, 2022

Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored. So how do you boost sales in an unpredictable market? Best apps for Shopify marketing. Pricing: Free to install.

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FAQ Price Loyalty Review 97

Ari Herzog

DECEMBER 6, 2011

I see QR codes everywhere these days, from newspaper classified advertisements to restaurant menus to retail storefront doors. With the proliferation of mobile phone sales and applications developed for the phones, it is natural that companies will try to market their products to people on the go. Granted a mere 6.2%

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Badge Microsoft Retail Applications 93

Ari Herzog

NOVEMBER 16, 2011

Yes, power users will find themselves a little frustrated with what they can and can’t do on the thing without access to the Android Market but, in these carefree days of cloud-based apps ruling the world, increasingly all you need is a good browser. And, when mobile and wanting something in between, I have a netbook computer.

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Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. Sign up for the Convince & Convert ON email newsletter.

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Conversation Video Content How To 101

Convince & Convert

AUGUST 7, 2015

The company has purposely selected videos with tips that are relevant to city living, offering valuable and relatable content to garner attention on a busy, NYC street —which isn’t all that different than the competition marketers face on cluttered social media channels. Get our Definitive email newsletter.

Retail 60

Retail Campaign Curation Newsletter 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

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Marketing Affiliate marketing Small Business SEO 279

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

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Convince & Convert

JULY 16, 2015

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. highlight to tweet) The footage is unexpected, compelling, and in some cases, humorous—making it great, shareable marketing.

Retail 60

Retail Loyalty How To Newsletter 60

Buffer Social

NOVEMBER 1, 2018

What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? The rise of vertical mobile videos. Ninety-six percent of mobile consumption is vertical so even if a video is square, or in the traditional 16:9, horizontal format, very few people will flip their phone to consume the content.

Small Business 101

Small Business Instagram Film Mobile 101

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

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Blogger Real Estate Radian6 Wiki 152

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

It’s probably fair to say that you try to keep a fairly subdued, professional tone in your marketing strategy. ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. How do you feel about bragging? Like this post?

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Video Brands How To Fashion 189

Twist Image

NOVEMBER 13, 2012

While many saw mobile email as a liberating force, many relish the day that getting email anywhere and everywhere was invented. On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. marketing charts. mobile email. blue kangaroo.

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Wikipedia Findability Startup Collaboration 101

Likeable

DECEMBER 4, 2018

Retail brand Everlane showcases its value of “radical transparency” in a weekly Instagram Stories series, answering customers’ questions, going behind the scenes, and teasing upcoming product launches. Subscribe to our newsletter. Want branded content inspiration in your inbox every week?

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Brands Content Library Film 63

Convince & Convert

APRIL 6, 2016

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Get more content like this , plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

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Loyalty Company Engagement Data 60

Hootsuite

DECEMBER 10, 2019

These are some of the top reasons Pinterest marketing may be right for your company. Hootsuite’s integration with Pinterest allows you to streamline your Pinterest marketing tasks. Manage multiple channels: See you your Pinterest marketing efforts compare to you Facebook, Instagram, LinkedIn, YouTube, and Twitter marketing.

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Strategy How To HootSuite Groups 145

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. Our TikTok Trends Newsletter can help. The best equipment for filming is something you’ve already got: a mobile phone. Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. Why it’s actually an opportunity.

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B2B Trends Authentication Film 97

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Don’t share it on your email newsletter. I am one of those users. You can offer deals exclusively to Facebook followers only.

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Facebook How To Marketing URL 279

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. You might use an early-bird special to entice users to follow a social account, or to opt in to your email newsletter for a special sale that will be sent out on Black Friday. Plan ahead.

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Strategy Social Media Hashtag ROI 93

Social Media Network Marketing

SEPTEMBER 20, 2010

Monday, September 20, 2010 How To Know If Social Media Network Can Help Your Business We have all heard that Social Media Network is to be integrated into the overall marketing plan. Many a times industrial and manufactures think that they may not find Social Media path a very fruitful marketing endeavor. Unported License.

Social Media 78

Social Media How To Reputation Marketing 78

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. Marketing IT. NEWSLETTERS. More Newsletters. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. src = [link]. }. White Papers |. Webcasts |.

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Company How To Case Study Mobile 122

Hootsuite

SEPTEMBER 17, 2020

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC).

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Adwords Google Campaign Cost 145

Buzz Marketing for Technology

JUNE 27, 2008

Wireless & Mobile. Newsletters. Patch Management. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Virtualization. Small Business Networking. Collaboration. LAN / WAN Management. Network Applications. Network Infrastructure and Data Center Gear. Site Resources.

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Meeting Sharepoint Wireless Microsoft 100

Hootsuite

JULY 2, 2019

An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Hey, Social Marketers! Through a culture of inclusion, opportunity for all, sustainable coffee (99% ethically sourced), greener retail and strengthening communities, Starbucks delivers!

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Social Media Guidelines HootSuite How To 111

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Even now Google reader mobile is clunky. Everything else is left to the RSS reader.

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RSS Hubspot Google Reader Feed 124

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Add Social Networking buttons to Email Newsletters – A great site to get icons from is [link].

Sites 204

Sites How To Foursquare Social Networking 204

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.

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Conversation Loyalty Mobile Retail 255

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. 42% learn about products and services via Twitter. 41% provide opinions about products/services.

Social Media 159

Social Media Statistics Strategy Research 159

Hootsuite

AUGUST 11, 2020

Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Make sure to link to your Instagram account on your website, in your email signature, and in your online newsletters. We’ve got a whole guide on Influencer marketing to help you out. boost product sales.

Instagram 145

Instagram Tips How To Hashtag 145

ProBlogger

JUNE 19, 2017

My Tips for Making Money As a Blogger Through Affiliate Marketing. You’ll find many these days, many normal retailers like actual brick and mortar retailers in shopping centers and malls that you go to. I do share more about affiliate marketing in episode 51. Is it Really Possible to Make Money From Your Blog?

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Blogger Adsense eBook Affiliate marketing 55

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

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Social CRM Influencer Klout Social Media 133