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The Ever-Evolving Consumer Evolves (Again)

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Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level. Mobile connectivity just changed everything (again). email newsletter. mobile device. mobile strategy. retail content.

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How to Turn Video Content into Conversions

Convince & Convert

For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. Nowadays, you must keep in mind that many viewers consume content on mobile devices. In fact, it’s been a full three years since mobile became the primary browsing channel over the desktop.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Build customer loyalty.

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What’s Missing From Your Omnichannel Strategy?

Convince & Convert

A Mobile-Friendly Platform. Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. Amazon and Birchbox are only two examples of companies that evolved with mobile technology. The retailer partnered with exterior providers to create an “endless aisle” solution.

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Musing About QR Codes

Ari Herzog

I see QR codes everywhere these days, from newspaper classified advertisements to restaurant menus to retail storefront doors. With the proliferation of mobile phone sales and applications developed for the phones, it is natural that companies will try to market their products to people on the go. Granted a mere 6.2%

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Why the Kindle Fire is Not For Me

Ari Herzog

So, the Kindle Fire is great value and perhaps the best, tightest integration of digital content acquisition into a mobile device that we’ve yet seen. It isn’t a perfect experience, but if nothing else it’s a promising look into the future of retail commerce. Sign up for his email newsletter and send a tweet.

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