Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. This article will equip marketers with the knowledge and skills necessary to leverage this powerful platform for successful marketing campaigns. Why Facebook Marketing?

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Social Media Strategies Summit

JUNE 3, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. Please briefly describe the structure of your team. Know your audience.

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Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

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Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

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Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Sprout Social

MARCH 1, 2017

This month, we’re trying to answer the questions that directly impact our team’s marketing strategy. CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group.

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Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

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Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out?

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Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term. Want to learn more?

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Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. This behind-the-scenes content example can double as “meet the team” content, but you don’t have to be limited to a storefront—you can recreate similar concepts in your office.

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Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Image source. Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University.

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Pixlee

NOVEMBER 4, 2020

As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . 99% of the marketers currently using video marketing are willing to continue doing so in the coming time.

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Social Media Strategies Summit

MARCH 9, 2023

Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings. View this post on Instagram A post shared by Travel Tips & Dad Joke Hits (@tsa) As such, their meetings often focus on humor. This strategy doesn’t necessarily mean a formal, structured meeting.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle. Featured image by Pexels.

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Justin Levy

JULY 29, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking When a Taco Truck Meets Twitter Written on July 29, 2009 by Justin Levy in business , social media , twitter 14 Comments - Leave a comment! link] IFDA Have u heard this story yet When a Taco Truck (@KogiBBQ) Meets Twitter.

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Social Media Strategies Summit

NOVEMBER 2, 2023

Stop Juggling Multiple Tasks at Once At one time or another, we’ve all found ourselves responding to emails while attending a meeting or brainstorming future content ideas while working on a report. Sign up for one of our upcoming social media conferences. It feels efficient, right? But some time pressure is avoidable.

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Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. Marketers should keep an eye out for algorithm changes and new platform features that will help them stay up-to-date with the latest trends. Social media managers need to be open to learning and evolving in order to meet these 2023 goals.

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Ignite Social Media

JUNE 17, 2021

It’s always great to start with existing marketing assets. Have an upcoming photoshoot scheduled? This is where the previously mentioned content really comes to life… where the strategy meets the possibilities of the platforms, driven by the imaginations of the content producers and community managers behind the scenes.

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Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Image source. Public works.

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Social Media Strategies Summit

FEBRUARY 9, 2023

Optimize Content to Meet Audience Needs One of the most effective ways to build a following is to optimize your content around the interests and needs of your audience. “We Want to learn more about how government marketing leaders use social media to grow their brands? Register for our upcoming government social media conference !

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The Realtime Report

MAY 2, 2017

A Sharper Focus: Modern Marketing Tips For Niche Businesses By Mia Walton. Digital marketing requires different approaches based upon a number of factors. For those businesses that rely upon conquering a certain niche for success, marketing can be difficult. Combine Online and Offline Marketing.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Keyhole.co

OCTOBER 1, 2020

For business owners and marketers, this is the perfect time to start planning your holiday marketing campaigns so that you can make the most of it. At the same time, it may be easy to shy away from planning your holiday marketing campaign because there’s so much involved in the process. Holiday Marketing Means More Competition.

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Jon Loomer

MARCH 30, 2020

Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. Webinars, Facebook Live, team meetings, social events, and consultations. Webinars, Facebook Live, team meetings, social events, and consultations. Weekly Team Meeting. Good marketing, I guess.

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Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Set a meeting or collaboration cadence.

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Rebekah Radice

AUGUST 21, 2017

Ever wonder how successful social media marketers manage their day? I walk you through the 6 habits I’ve witnessed in every successful social media marketer I’ve come to know. 6 Habits All Successful Social Media Marketers Share. Smart marketers are data-driven. I’m excited to announce my new podcast!

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Sprout Social

NOVEMBER 15, 2023

Even better if you can work out monthly or quarterly in-person or virtual meetings with your department leaders (the most effective way to share metrics with leadership, according to The 2023 Sprout Social Index™ ). Join The Arboretum , Sprout’s member-driven virtual community built by social media and marketing professionals.

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Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. Featured image by Pixabay.

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The Realtime Report

APRIL 24, 2024

After their annual user conference, Influitive , a leading advocate marketing platform, personally reached out to every attendee to gather in-depth feedback and learn how they can provide even more value. Plus, it’ll give you something to brag about at your next team meeting. Talk about a mic drop moment!

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The Realtime Report

JANUARY 20, 2021

So whether you are looking to grow your business or withstand tough market conditions, finding ways to make your business more agile is a great place to start. It can begin with creating standard buffer percentages in your project budgets and being prudent when estimating revenue inflows for upcoming periods. Automate Where Possible.

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Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program.

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Rebekah Radice

DECEMBER 14, 2015

Because no matter what you’ve heard, Facebook is still a powerful marketing tool. It can help you take your business marketing to the next level (IF you have a smart Facebook strategy in place). 5 Facebook Marketing Techniques to Get Your Page Seen. What do they need to know? Tip 2: Write a Memorable Tagline. Jenns Trends.

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Facebook Marketing Upcoming Tips 114

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. So in that sense, whether or not YouTube meets social network criteria is irrelevant. Analyze and adapt.

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Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! Please briefly describe the structure of your team.

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