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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Process 103
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

🔗 Read about how to use AI for content creation to see the different ways you can apply AI tools to your creative process. These tools can help simplify the chaotic process of planning content – and save you time by scheduling your work ahead of time. It’s available on both desktop and mobile.

Process 109
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How AI insights improve decision making

Sprout Social

This process involves a combination of machine learning (ML), natural language processing (NLP) and AI data visualization techniques (charts, graphs, dashboards , heat maps, etc) to make the data more accessible. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Sentiment 104
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Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time. Take Payments Anywhere, Anytime.

Mobile 70
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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Here are four areas to focus on. Connecting Across Channels.

Loyalty 60
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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” What processes do you, your staff, and your customers follow that could use a makeover?

Mobile 60
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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40