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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Process 117
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

🔗 Read about how to use AI for content creation to see the different ways you can apply AI tools to your creative process. These tools can help simplify the chaotic process of planning content – and save you time by scheduling your work ahead of time. It’s available on both desktop and mobile.

Process 109
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Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time. Take Payments Anywhere, Anytime.

Mobile 70
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How AI insights improve decision making

Sprout Social

This process involves a combination of machine learning (ML), natural language processing (NLP) and AI data visualization techniques (charts, graphs, dashboards , heat maps, etc) to make the data more accessible. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Sentiment 117
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Mastering Community Management on Social Media: Principles, Strategies, and ROI

Keyhole.co

The long-term goal is to boost customer loyalty and enhance your brand’s reputation in the marketplace. When customers feel they are part of a community, their loyalty deepens. Make sure that content is optimized for mobile users , as most social interactions happen on mobile devices.

ROI 52
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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

Mix it up with different types of posts, such as high-quality product photos, demo videos or reels, customer testimonials with product shots, or behind-the-scenes peeks at your production process. Pinch, a mobile concierge med spa company , is on point with their Instagram game when it comes to showcasing their offers.

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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Here are four areas to focus on. Connecting Across Channels.

Loyalty 60