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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.).

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Why Press Releases Are Still a Viable PR Techniqiue

Proactive Report

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.

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Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. But still, I have to say that LinkedIn endorsements are pretty much meaningless. LinkedIn (Photo credit: Christopher S. I’ve had LinkedIn suggest various endorsements I should bestow on my contacts.

LinkedIn 278
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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. 1 General Electric Showcases Their Innovations.

Class 100
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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. And if so, when should you publish a press release rather than simply announcing the news on social media? The word spreads organically.”.

Strategy 130
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

LinkedIn: 259 million active users. via LinkedIn. LinkedIn Tops 259 Million Members; 66% of Members Are Outside the U.S. LinkedIn’s third quarter results for 2013 “ exceeded analyst expectations.” Oxford University Page on LinkedIn. What will 2014 bring for LinkedIn? via The Next Web.