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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
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AMA Handbook of Public Relations Published

Bill Hartzer

But since the birth of social media, citizen journalism and an ever-evolving world of online communications, we are facing new challenges more complicated than ever before. Public relations icon Robert L. Hardcover). “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good.

Handbook 100
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Semantics: Social Media Policy, or Guidelines?

SocialFish

As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. Almost all of these discussions support the development of a social media policy. Social Media. So what does this mean for social media?

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The Uphill Battle of Social Media Buy In

Direct Marketing Observations

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. Cisco is a good example of a company doing it the right way.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#.

Review 152
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. Google Docs If you want to share and collaborate in the creation of documents, spreadsheets, and presentations, then Google Docs is the best way to go. Evernote allows you to clip anything (e.g.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236