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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following?

Analysis 184
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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Public relations icon Robert L. Hardcover). “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good.

Handbook 100
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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Even online trading platforms such as Nasdaq are informing companies why employee advocacy matters. You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success.

Brands 84
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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

With the constant flow of information on Twitter, it’s certainly possible to miss out on newsworthy items. Digg: Newsworthy, Informational, and Funny Chris also mentions that he has used Digg as a news source. The story announcing Heath Ledger’s death was made popular with 13 minutes of submission to the social news site.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Get a handbook of style and learn how to communicate with properly constructed sentences. Your customer may find it easier to understand if they see what the general trend of social media is.

Brands 236
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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. Also, when breaking news happens, a real time search can also clue you in to more information. A real time search engine should not be used for the majority of your searches.

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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

The Product Marketing Handbook by Rick Chapman offers a simpler explanation. If you're curious about the strategy and want a look at social media "history" skip over to the interview ; I conducted with Lisa Myers Brown, who was VP of Marketing at the time. Wow girlfriend, that's intense.