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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Start by gathering the following top-level information and social media metrics : Which social networks are they on? What key features or information do they highlight in their TikTok bio? What key features or information do they highlight in their X bio? How large is their following? What is their engagement rate?

Analysis 188
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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 Public relations icon Robert L. Hardcover). “Those who get the hang of it will not only survive, but contribute to the common good, as well as their own good.

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YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. Site: Home.

YouTube 277
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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

CPM 204
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Also, congratulations to Fleurie Amorette (a first-time chatter!) How about joining us?

Storify 200
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Mark Schaefer on The Tao of Twitter

Ari Herzog

” I emailed him for more information. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011.

Twitter 115
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Mark Schaefer on The Tao of Twitter

Ari Herzog

” I emailed him for more information. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011.

Twitter 87