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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. mobile video ad engagement declines with excessive ad frequency.

Mobile 177
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Use 4×5 Creative for Feeds

Jon Loomer

Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square and wide for specific groups of placements. Facebook and Instagram mobile feeds, Instagram profile feed, and Video feeds could all benefit from the 4×5 aspect ratio.

Feed 141
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Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Video is the new black . 5 tips for video content.

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. However, this is an incredible video for a video game trailer.

SEO 262
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Millennials On Mobile, Social Media [Report]

The Realtime Report

This age group is 53% more likely than all U.S. 39% watched a video. 39% watched a video. Mobile plays a significant role with this generation: 61% of millennials own smartphones. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. 41% posted a picture.

Mobile 178
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A Guide to Meta Ads Placements

Jon Loomer

The classic example is in your mobile Facebook news feed. You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You have the ability to control whether ads are shown on mobile or desktop (all devices by default). In-Stream Ads for Videos and Reels. Stories and Reels.

Feed 174
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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

Not only that but more than 2 billion people have watched a Facebook Live video. Facebook Live videos also get six times more interactions than regular Facebook videos. All you need is a mobile device — and the right steps of course. Facebook Live video ideas. Open the Facebook app on your mobile device.

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