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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. An easy way to do this is to use the Google URL builder. Facebook URL Builder.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

It’s an enormous stretch to suggest that those 142 people were so inspired by the mere appearance of my ad that they googled or went directly to my website to register for something different. Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs. Check Event Location.

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Google Shows Bing Search Results URLs as Links in Google Webmaster Tools

Bill Hartzer

In Google Webmaster Tools, Google is reporting Bing’s search result URLs as actual backlinks to a website. Google has as history of sometimes making a mistake and indexing Bing’s search results , like I found a while back. Google shows Bing search results URLs.

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How to Choose Facebook Ad Placements

Jon Loomer

Focus on Cost Per Action, but also get a sense of whether that cost is over a large enough sample size to care. Using URL Parameters. Another way to measure this is with URL parameters. Example: Use URL Parameters to Verify Facebook Ads Results. Use URL parameters and Google Analytics. What Should You Do?

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. They’re required by Google Analytics.). Sample code: utm_source=facebook. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale.

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics.

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Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. Basically most weekdays I’d check Google News once or twice a day. Related posts: The Google News Standout Tag: Does it Work? The Results.

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