Waxing UnLyrical

MAY 29, 2012

Image: keysi via Flickr, CC 2.0. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. I did a Flickr search for Manwich and got over 1,500 results! You don’t need to create a focus group; you have one already. Maybe a Manwich.

Case Study 200

Case Study Study Social Media Flickr 200

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

Review 152

Review Social Media Marketing Handbook 152

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. Image: Pink Ponk via Flickr, CC 2.0. It is ubiquitous.

Social Media 224

Social Media Flickr Guidelines Groups 224

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

Social Media 235

Social Media Social Networking Airlines SEO 235

Webbiquity SMM

NOVEMBER 30, 2017

Image credit: untitled exhibitions on Flickr. The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. What are they looking for?

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Why do you think companies struggle with social media?

Company 231

Company Social Media Posterous StumbleUpon 231

The Marketing Blog

FEBRUARY 4, 2010

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium !

Social Media 138

Social Media Web 2.0 Startup Flickr 138

Webbiquity SMM

SEPTEMBER 26, 2017

It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy.

LinkedIn 186

LinkedIn How To CPA B2B 186

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Pretty soon the vast majority of the people I followed were communications, marketing and PR professionals.

Social Media 182

Social Media Flickr Feed Feedly 182

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Share images on Flickr. One might say, “Do we really need to&# ? and you know what? Share music.

Social Media 202

Social Media Social Networking Education Guidelines 202

The Way of the Web

OCTOBER 11, 2015

It’s not often that there’s a new feature worth talking about at Flickr. And it seems to have been so long that Flickr’s marketing team dropping it into a particularly bare email, giving it just two lines. Flickr allowing video sharing changes that. But it’s actually quite interesting.

Flickr 28

Flickr Video Creative Commons YouTube 28

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

JUNE 24, 2011

Everything you know about social media you probably learned in high school. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. He’s been great, taught me and our entire agency a ton about how to develop and deploy social media for our clients and own efforts to grow business.

Social Media 154

Social Media Flickr Badge Groups 154

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).

Social Media 205

Social Media ROI Social Networking Foursquare 205

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 224

Social Media Class Creative Commons Flickr 224

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You joined a LinkedIn group or attended a networking event. Photo credit: Kellogg Community College (Flickr, Creative Commons). You only have to put in a little bit of effort.

Content 182

Content Marketing Creative Commons Industry 182

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Firebelly

JANUARY 14, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Martin Luther King, Jr.

Social Media 118

Social Media Syndication Flickr Paid Search 118

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. It also allows you to share your bookmarks on other social networking sites.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 195

Social Media Postrank Flickr Class 195

Convince & Convert

MAY 14, 2013

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. He realized economies of scale by organically transferring organizational intelligence to the web where it could be found through search and shared through social media, ultimately deflecting costly inbound call center queries.

Social Media 148

Social Media Strategy How To Training 148

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. What do you think?

Social Media 167

Social Media Klout Flickr Radian6 167

Firebelly

JUNE 11, 2010

What are the 5 biggest risks for businesses in the social media space? Find out below in this weeks 5 social media stories I wouldnt want you to miss: 1. In addition to documenting the ubiquity of social media, Harris found that a significant proportion of U.S.

Social Media 100

Social Media News Paid Search Microblogging 100

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Image: Do-Hyun Kim via Flickr, CC 2.0.

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

JANUARY 22, 2014

Image: Chuck Hagel via Flickr CC 2.0. Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Leave it to me to doubt humanity.

Instagram 212

Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. I miss the excellent speakers and camaraderie, but Debbie’s tweets allow me to maintain a connection to the group and continue learning from my desk 230 miles away in New Jersey. Image: Theen Moy via Flickr, CC 2.0. ‘Cos you know, that is what Iizallabout!

Resources 251

Resources eBook CSR Social Media 251

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. Understand Your Role I use social media both personally and professionally.

Activities 216

Activities Social Media Policies Social Networking 216

Proactive Report

JANUARY 12, 2010

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. What can you do to improve your social media skills?

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. What can you do to improve your social media skills?

Skills 88

Skills Social Media Marketing Flickr 88

Saying It Social

FEBRUARY 4, 2010

link] FriendFeed [link] LinkedIn [link] MySpace [link] Twitter [link] Digg [link] Seesmic [link] Stumbleupon [link] Ning – Create Your Own Social Network [link] Squidoo [link] Social Tools & Apps Hootsuite – Our Fav!! Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s

List 149

List Social Media Tips TweetBeep 149

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Which voices are most influential in your market space.

Vocus 184

Vocus Alltop Message Boards Klout 184

Proactive Report

JANUARY 24, 2011

One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? Marketing relevancy.

Social Media 104

Social Media Flickr Collaboration Review 104

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. It’s complicated.

Content 256

Content Study Flickr Advertising 256

Myrland Marketing

JANUARY 18, 2013

Regardless of which Marketing and Social Networking sites we use, we can learn something from the following numbers. Your valued alumni group members. News conferences others hold that have to do with your primary practice and industry groups. THE NUMBERS ARE TELLING. Instagram has 90 million monthly active users.

Social Media 87

Social Media Conference Flickr Guidelines 87