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Social Media Measurement for Pragmatists

Waxing UnLyrical

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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The State of Social Media In The UK

Mindjumpers

Another chance to look at the social media universe, analyse the trends and make the strategies. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Therefore, it is good to note that 95% of the population is adult age group.

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Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

Image: keysi via Flickr, CC 2.0. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. I did a Flickr search for Manwich and got over 1,500 results! You don’t need to create a focus group; you have one already. Maybe a Manwich.

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The Top 5 Things Beginners Should Know about Social Media Marketing

Harp Interactive

What are the top five things beginners should know about social media? The question was asked in one of the social media groups that I belong to on LinkedIn: “I’m giving a speech for … and would like to know five hot topics you think. ISMA Certified Social Media Marketing Specialist for Harp Social.

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It’s Just Social Media. Don’t Freak Out.

Waxing UnLyrical

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. Image: Pink Ponk via Flickr, CC 2.0. It is ubiquitous.