Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape.

Social Media 176

Social Media B2B Exercises Hubspot 176

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

Engagement 144

Engagement Content Klout Groups 144

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. RSS Feeds » LEADERSHIP. Convince the influencers. KM efforts are just as vulnerable to negative influences as any other corporate project. on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). src = [link]. }. ); WHITE PAPERS.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link].

Social Media 161

Social Media Study Statistics Aggregator 161

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can even move the content around in the feed of suggestions if you want a specific post to gain more exposure. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. You can even move the content around in the feed of suggestions if you want a specific post to gain more exposure. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Pam Moore

JUNE 14, 2017

Welcome to the digital marketing era where attention is the absolute most scarce resource. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

Training 166

Training Authentication Social Networking Resources 166

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? The way to get noticed.

Feed 234

Feed Feedly News comScore 234

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Rebekah Radice

OCTOBER 9, 2017

In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. Ready to make it happen?

Influencer 109

Influencer Social Media Conversation Case Study 109

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Pam Moore

NOVEMBER 3, 2019

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Your content needs to stop them in their thumb scrolling tracks.

Social Media 60

Social Media Template Templates Training 60

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 137

B2B Social Media Hashtag Press Release 137

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. If you have an issue with a product, service, software, network, Twitter feed, Facebook post, blog post or other just be honest and acknowledge the issue.

Brands 167

Brands Tips Engagement Training 167

Bare Feet Studios

OCTOBER 21, 2009

He has a successful business and several white papers on the specialty of “credibility based logo design.&# Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Why spend the money for power clothes when influencing someone is not important.

Upcoming 43

Upcoming Compete Viddler Conference 43

Rebekah Radice

OCTOBER 9, 2017

In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. Ready to make it happen?

Influencer 60

Influencer Social Media Conversation Case Study 60

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

SalesChoice

JANUARY 4, 2017

4.0 – Tips to apply Story Telling in your organization: Make recognition social in your organization – If others cannot see and share in the story, it cannot help to change or influence your culture at large. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. Source: [link] ). Source: [link] ).

Data 20

Data Organization Analytics Analysis 20

Convince & Convert

JANUARY 29, 2016

Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think. What New in Marketing Technology? That’s how their marketing shows up.

Content 60

Content Research Education Study 60

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

JANUARY 25, 2019

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. This involves being authentic.

Engagement 110

Engagement Hotels Brands How To 110

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Hence the latter gains less exposure in our feeds. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JULY 7, 2014

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. ” 10 Expert Guides to Corporate Marketing on LinkedIn.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. All this time spent on social isn’t exclusively for connecting with friends and influencers.

B2B 123

B2B Instagram How To Marketing 123

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

Waxing UnLyrical

NOVEMBER 8, 2019

With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. Like SEO on the web, it’s the social advocacy that works for content marketing on social media platforms.

Content 187

Content Curation Marketing SEO 187

Diva Marketing Blog

FEBRUARY 1, 2010

As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., My friend John Cass , PR Communications , and I had an interesting discussion about where the concept of transparency fits into the new social media marketing model - content developed by people outside of the enterprise. Jump to Jim's content.

Social Media 81

Social Media Marketing Authentication Blogger 81

agora pulse

AUGUST 19, 2020

The definition of content creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Draws on micro-influencer strength. Drives traffic.

Curation 130

Curation Content Curata Flipboard 130

agora pulse

NOVEMBER 10, 2016

Hill once said, “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with great precision, you are not hunting at all… you’re just walking in the woods.”. One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.”

B2B 119

B2B Marketing Loyalty Comparison 119

Mindjumpers

JUNE 28, 2012

Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends.

Social Media 274

Social Media Influencer Report Groups 274