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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

Digital Future in Focus” white paper. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products. From comScore’s “2015 U.S. Learn more about Bing Network .

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Mindset in the Moment: Healthy Disruption

Ignite Social Media

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. Disrupt feeds and browsing behavior in a way that captivates and inspires. Download the full white paper here. The answer?

Study 96
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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

Digital Future in Focus” white paper. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. Optimizing these feeds ensures the right people find your right products. From comScore’s “2015 U.S.

Hotels 100
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What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. A lot of social media marketers are asking themselves the question—is organic reach still alive? Eventually, they will report only the viewable count.

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Mindset in the Moment- What’s In It For Them

Ignite Social Media

With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. You’ll want to download our white paper to read about the whole approach, but let’s focus on the WIIFM (what’s in it for me) factor today. Which is a challenge.

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