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Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook says that estimated metrics are “calculated based on sampling or modeling,” and are therefore “hard to precisely quantify.” To do this quickly, we sample the data and will therefore label it as estimated. But following are a few highlights: Various mobile app actions. See the entire list here.

Metrics 162
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5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

News Feed on Mobile Devices. Audience Network on Third Party Mobile Apps. While mobile devices have the cheapest cost per website click (other than Audience Network, which is a very small sample size), the cheapest conversions actually came from desktop. Right Column Ads on Desktop Computers. Anything surprise you here?

Report 113
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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

As we move through 2021, the consumer landscape will continue to change as in-person events return. Shopping On Mobile Devices. Total sales in 2020 on mobile devices reached $2.66 From there, the year-over-year growth of sales on mobile devices will keep going up at remarkable rates. trillion this year.

Retail 52
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11 massively doable ways to increase conversions with better forms

Convince & Convert

Clearly describe what will happen when the form is submitted, and if you are asking for subscriptions to an email publication or similar, the best practice is to provide a link to a sample issue. Make your forms mobile-friendly This is huge. Don’t. This is the same as skip logic on surveys, but used in forms.

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An Olympic Experience Like Never Before

Waxing UnLyrical

Yes , it’s one of those unique events that brings people together from all over the world. Especially given how much we interact with the world through our mobile devices, this is a smorgasbord of social viewing options! But you know what’s really interesting about the 2016 Olympics?

YouTube 100
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Facebook Just Downplayed The Biggest Launch They've Made Since Platform for the Web

Stay N' Alive

The other day I wrote about finding some information about the upcoming HTML5 platform for mobile launch awhile back. There was a piece of their developer documentation that they had left open, which listed all the launch partners, and provided sample apps, which were publicly visible at the time. That was for web only.

Platform 111
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55 Fresh Ideas for Your Christmas Newsletter

Writtent Blog

It’s never a good idea to send emails that aren’t mobile optimized, but this really matters during the holiday season. Mobile open rates increase and computer opens decrease as people become busier during November and December. Offer Samples. Give the gift of a low-commitment sample of your product and services.