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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

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Are You Taking Advantage of Interactive Mobile Ads?

Small Business Mavericks

There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” This link is to the press release by the groups who conducted it and I can imagine it will be the subject of much debate in marketing. Bring Them In. Make Them Feel __. Catch The Moment.

Mobile 107
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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How to Use Pinterest Idea Pins for Creative Storytelling

Later

According to Pinterest , this new feature will empower anyone to “create inspiring content and better interact with their audiences, building more engaged communities directly on Pinterest.”. Idea Pins are the newest way for users to share engaging multimedia stories with their audiences on Pinterest. Source: Pinterest.

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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

“It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. The hybrid of old and new media is promising. How will #actiontags on TV change things?

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Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

Unique users are up 49% year-over-year, including both desktop and mobile. Total pageviews for mobile and desktop increased 72% year-over-year. Increased member growth and engagement helped drive strong financial results in the third quarter,” said Jeff Weiner, CEO of LinkedIn, in a press release. “We

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5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.