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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Start by gathering the following top-level information and social media metrics : Which social networks are they on? What is their engagement rate? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate.

Analysis 184
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Engage in dialogue. Do engage during business hours, especially if that’s your job! This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Their Twitter account has less than 500 followers but they’re not engaging enough.

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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success. Employee advocacy leans towards the aspect of social marketing. Build Brand Loyalty.

Brands 84
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. The issue, of course, is engagement. If you’re not actively engaged, the news won’t come at you. It’s like any other news medium.

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100 Examples of Corporate Social Media Policies

Koka Sexton

Social Media Handbook for Local Red Cross Units. Social Media Policy. Editorial Guidelines, personal use of Social Networking. Use of Social Networking and other third party websites. Use of Social Networking and other third party websites. Online Technologies, Social Media and Bread.

Policies 111
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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.