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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Engage in dialogue. Do engage during business hours, especially if that’s your job! This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Their Twitter account has less than 500 followers but they’re not engaging enough.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The issue, of course, is engagement.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Get a handbook of style and learn how to communicate with properly constructed sentences. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

A while back, Todd Malicoat wrote about linkbaiting hooks …however, each and everything he says in his post can be mapped into the social media sphere. To increase the odds of meaningful conversational engagement, the initial dialogue should be ultra-resourceful…or humorous…or controversial…or valuable…or… How to do this successfully?

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly